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AudienceView Selected as Ticketing Technology Partner by Jockey Club Racecourses
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Quick Facts
- Jockey Club Racecourses (JCR) has selected AudienceView Ticketing to power their ticketing operations.
- Jockey Club Racecourses is the UK's largest racecourse group, owning 14 racecourses, selling 1.8 million tickets per annum in staging 366 race meetings in 2011.
- JCR will leverage AudienceView's powerful suite of ticketing and Content Management (CMS) technology to standardize and centralize their box office operations, while maintaining the uniqueness of each track.
- "We will use this new partnership to get the most out of each of our venues, using AudienceView's ticketing and CMS solutions to offer the best experience possible to our customers," said Paul Fisher, Group Managing Director at Jockey Club Racecourses.
- "This agreement is further proof that our solution fits the needs of racecourses in both Europe and North America," said Jeff Koets, Vice President of Sales and Marketing at AudienceView Ticketing.
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AudienceView Selected as Ticketing Technology Partner by Jockey Club Racecourses
TORONTO, Ontario, Canada – October 18, 2011 – AudienceView Ticketing, a leading provider of advanced and flexible ticketing services to venues worldwide, announced today that Jockey Club Racecourses (JCR) has selected the company to power their ticketing operations. JCR will leverage AudienceView's powerful suite of ticketing and Content Management (CMS) technology to standardize and centralize their box office operations, while maintaining the uniqueness of each track.
Jockey Club Racecourses is the UK's largest racecourse group, owning 14 racecourses, selling 1.8 million tickets per annum in staging 366 race meetings in 2011, including the John Smith's Grand National Meeting, the Investec Derby Festival and the Cheltenham Festival. In addition to race meetings, the venues play host to music nights and other events throughout the year.
"The AudienceView solution is a great fit for the unique needs of our organization," said Paul Fisher, Group Managing Director at Jockey Club Racecourses. "To be leaders in sport and leisure, you need more than a great shop window because every part of the customer journey matters. We will use this new partnership to get the most out of each of our venues, using AudienceView's ticketing and CMS solutions to offer the best experience possible to our customers."
With AudienceView, JCR will build on its growing profile for operating venues of choice in the UK events and leisure industry, in addition to continuing to deliver excellent racing programs. The ability to utilize a single, shared database across its portfolio of venues, combined with AudienceView's other powerful solutions, will allow JCR to up-sell and cross-sell through highly targeted marketing campaigns that seek to drive exponential revenue growth.
"We are very pleased that the largest racecourse group in Britain's second biggest spectator sport has selected AudienceView as its ticketing technology partner," said Jeff Koets, Vice President of Sales and Marketing at AudienceView. "This agreement is further proof that our solution fits the needs of racecourses in both Europe and North America. We look forward to working with Paul Fisher and his team to continue to develop new functionality that will help Jockey Club Racecourses to deliver a top-notch customer experience."
AudienceView also powers the ticketing and box office operations at Keeneland, a Thoroughbred horse racing facility in Lexington, Kentucky.
About The Jockey Club
Founded in 1750, The Jockey Club has been at the heart of racing in Great Britain for more than 260 years. Today it is the largest commercial group in the sport. Its interests include:
Jockey Club Racecourses
Runs a diversified portfolio of 14 racecourses in Great Britain: Aintree, Carlisle, Cheltenham, Epsom Downs, Exeter, Haydock Park, Huntingdon, Kempton Park, Market Rasen, Newmarket, Nottingham, Sandown Park, Warwick and Wincanton.
The group stages four of the five 'Classics' of Flat racing (the Derby and the Oaks at Epsom Downs and the 1,000 Guineas and 2,000 Guineas at Newmarket), as well as the Cheltenham Festival and the Grand National at Aintree.
Jockey Club Estates
The property and land management company responsible for the management and administration of more than 5,000 acres of land in and around the racing training centres of Newmarket and Lambourn, as well as an extensive property portfolio, including the Jockey Club Rooms.
The National Stud
Transferred from Government to The Jockey Club in 2008, The National Stud is a commercial thoroughbred breeding enterprise with a commitment to provide training and educational programmes.
Racing Welfare
A racing charity and company limited by guarantee with The Jockey Club being the sole member. The principal objective of Racing Welfare is to provide help to those in need who work or have worked in the thoroughbred industry, and their dependants.
In accordance with its objectives in the Royal Charter, The Jockey Club reinvests its profits in British racing and promotes measures to sustain and enhance the long-term success of the sport.
About AudienceView Ticketing
AudienceView Ticketing provides a fully integrated, web-based ticketing, CRM and fundraising solution to more than 160 sports, arts, entertainment and non-traditional ticketing organizations worldwide. Supporting both in-house and hosted ticketing models, AudienceView's white-label solution offers the ability to create unlimited online brands, control your venue and event data, access real-time business data and interact directly with your customers. AudienceView's leading-edge solution opens the door to superior venue management, an enhanced customer experience and ultimately, increased revenue. For more information about AudienceView Ticketing, please visit www.AudienceView.com.
- For More Information on AudienceView Ticketing:
- Nick Begley
- 416.687.2000 x6021
- nick.begley@audienceview.com