News and Events
Gaylord Entertainment Now Live with AudienceView Ticketing at Grand Ole Opry and Several Other Venues
Toronto, ON - January 21, 2008 - AudienceView Ticketing announced today that Nashville-based Gaylord Entertainment (NYSE: GET) is live with ticket sales using the company's full service ticketing solution. The Grand Ole Opry is one of several venues now selling tickets online, at the box office and by phone. AudienceView provides Gaylord Entertainment's renowned portfolio of venues with a comprehensive white label ticketing and CRM solution giving them improved customer experiences and greater control across all channels.
"The AudienceView solution has enabled us to handle ticketing utilizing the hospitality service model that is so important to our company," said Gaylord Entertainment Executive, Steve Buchanan, senior vice-president of media and entertainment. "In addition to providing excellent service to our ticketed guests, we are now able to utilize our ticketing system to create and sell packages for our Gaylord Hotels and attractions including hotel rooms and amenities, and entertainment events such as the Grand Ole Opry and The Radio City Christmas Spectacular."
Bringing a ticketing solution in-house gives Gaylord Entertainment an unprecedented level of control over their box office, their customers, and their revenue. Gaylord Entertainment's diverse customer base is easily managed with AudienceView's fully integrated CRM capabilities, providing the tools to gather, track and target information to their customers, control all aspects of their events, and dramatically increase revenue opportunities.
"Gaylord Entertainment has some of the most recognizable venues in all of country music," said Kevin Kimsa, AudienceView President & Chief Operating Officer. "We're dedicated to working with them to provide the very best ticketing and event solutions for their organization. AudienceView's flexible and dynamic ticketing model is a great fit for Gaylord Entertainment's diverse business and we look forward to growing our partnership with them."
Gaylord Entertainment is a full service specialty lodging and entertainment organization. The Grand Ole Opry is the heart of Gaylord's entertainment holdings and is part of the larger Opry Entertainment Complex comprising the Acuff Theatre, the Opry Museum, and the Opry Plaza and is located adjacent to the Gaylord Opryland Resort and Convention Center. Other venues using AudienceView include the General Jackson Showboat offering dining and entertainment cruises along the Cumberland River and the historic Ryman Auditorium in downtown Nashville.
- For More Information on AudienceView Ticketing:
- Chris Castle
- 416-687-2010
- chris.castle@audienceview.com