News and Events
The NEC Group's ticketing division The Ticket Factory Continues to Expand Operations with AudienceView Ticketing
London, UK - February 10, 2009 - AudienceView Ticketing today announced that The Ticket Factory, The NEC Group’s national ticketing agent and flagship AudienceView client since 2005, recently upgraded to version 4.0 of the AudienceView software solution which has allowed them to expand their sales volumes and continue evolving The Ticket Factory brand.
Amongst other benefits including significant improvements in performance, the recent upgrade has allowed The Ticket Factory to launch self-service ticket kiosks across The NEC, The NIA and LG Arena venues. This launch marks the culmination of a project that was 2 years in the making, internally dubbed VTACK – Virtual Ticketing Access Control & Kiosks and builds on the great success of eTicketing.
The Ticket Factory was developed on the results of extensive market research into customer ticket-buying habits. Efficiency, offering a personal touch, delivery options, including print-at-home, and transparency of booking fees and charges were rated most important in the ticket-buying process.
AudienceView's white labelled in-house ticketing software allows for The Ticket Factory to deliver on these key requirements, offering barcoded print-at-home e-tickets, multiple branding solutions for The Ticket Factory’s clients and flexibility in configuration to support a seamless and comprehensive ticketing service.
"Part of our vision is to drive innovation in the marketplace. By controlling our own ticketing we have been able to provide flexibility for both our customers and clients. AudienceView's software has grown along with us, and incorporating our suggestions for enhancements and new functionality into releases has been instrumental in helping to fulfil this vision. We are pleased with how the ticketing system has evolved and look forward to continuing to work in partnership with AudienceView to further develop their solution as The Ticket Factory brand grows" stated Saad Afzal, General Manager, The Ticket Factory.
With this latest upgrade and completion of the kiosk project, The Ticket Factory has enjoyed its highest ever volume of online sales in 2008 including sell outs of notable acts such as The Killers, AC/DC and Metallica. With AudienceView’s web-based technology, over 80% of The Ticket Factory's sales have been driven online during large releases reflecting the consumer trend for efficiency and self-service in accessing tickets to live events.
"We are extremely proud to have such a long standing relationship with The NEC Group and The Ticket Factory; and to play a role in their ongoing success" said James Drewett, Sales Director for AudienceView Ticketing. "The innovative ways in which they have and continue to use AudienceView Ticketing is exactly what we had in mind when designing the software; especially with respect to some of the features they are utilizing to their fullest in the latest release."
About The Ticket Factory
The Ticket Factory was launched by The NEC Group as its own independent national ticket agent in October 2007. The official ticketing and box office services provider for The NEC, LG Arena & The NIA now offers customers an ever greater choice of events across the UK whilst retaining the customer service focus, value and ethos of a venue box office. The Ticket Factory delivers on its mission to maximise ticket sales for Clients by driving innovation in self-service technology and investing in sophisticated data analysis tools to provide unparalleled insight into existing and target visitors.
About AudienceView Ticketing
AudienceView provides a fully integrated, web-based ticketing, CRM and fundraising solution to more than 120 sports, arts, entertainment and non-traditional ticketing organizations worldwide. Supporting both in-house and hosted ticketing models, AudienceView's white-label solution offers the ability to create unlimited online brands, control your venue and event data, access real-time business data and interact directly with your customers. AudienceView’s leading-edge solution opens the door to superior venue management, an enhanced customer experience and ultimately, increased revenue.
For more information:
- For More Information on The NEC Group:
- Fiona McCartney
- +44 (0)121 767 3216
- fiona.mccartney@necgroup.co.uk
- For More Information on AudienceView Ticketing:
- Chris Castle
- 416-687-2010
- chris.castle@audienceview.com