News and Events
The SWALEC Stadium selects AudienceView Ticketing’s fully integrated solution for full-service ticketing & CRM
Toronto, ON - March 10, 2008 - The SWALEC Stadium, the UK's newest Test venue and home to Glamorgan Cricket, in Cardiff, Wales has selected AudienceView Ticketing to provide them with a comprehensive solution for all of the Club's ticketing and customer relationship management (CRM) needs. AudienceView will deliver a full-service hosted solution that gives Glamorgan Cricket full control over managing their box office and business, while enhancing the relationships with their fans and owning their own data. AudienceView's white label solution provides the Club with the tools to streamline their business practices and help drive revenue.
"Being the newest Test venue in the UK, it was important that we chose a system that simplified the ticket buying process and offered total flexibility for all our members and supporters," said Alan Hamer, Glamorgan Cricket's Finance and Commercial Director. "As part of the process, we reviewed a number of different systems. Not only did the AudienceView system meet all of our functional requirements, the enthusiasm of their sales and back office support staff, re-affirmed the quality of their product. We look forward to working with them over the coming years."
Glamorgan Cricket's focus on control and data ownership were key factors in selecting a new solution. Their commitment to improving the experience for the fans, including membership and season ticket holders, was a top priority and AudienceView's integrated CRM capabilities give the Club access to capture, track and analyse their customer data, enabling more targeted communications and a better understanding of what their fans want, and when. Further, AudienceView's web-based application includes enormous opportunities for online sales growth and will allow the Club to not only increase sales, but also highlight their brand through the web interface, while maximising the impact of new revenue streams such as print@home advertising and cross-selling and up-selling.
"We continue to see the growing demand for leading edge products and services in the ticketing industry and The SWALEC Stadium is the latest organisation to choose AudienceView to meet those needs," said AudienceView President Kevin Kimsa. "Our ability to offer two unique models - an enterprise license model and a hosted solution - means that we can really tailor our offerings to the individual needs of different types of organisations, from cricket clubs to performing arts centres and more. We look forward to growing our partnership with Glamorgan and the greater UK sports market."
Glamorgan Cricket holds its matches at the 15,824 seat SWALEC Stadium where they hold four major competitions throughout the season: the Liverpool Victoria County Championship, Friends Provident Trophy, Twenty20 Cup, and the NatWest Pro40. In addition, The SWALEC Stadium will stage a NatWest One-Day International between England and South Africa on September 3, 2008 and an npower Ashes Test match between England and Australia in 2009.
For more information on both the Club and the facilities within The SWALEC Stadium, please visit www.glamorgancricket.com.
- For More Information on AudienceView Ticketing:
- Chris Castle
- 416-687-2010
- chris.castle@audienceview.com