News and Events
AudienceView Provides Behind the Scenes Magic
Toronto, Ontario - March 21, 2005 - AudienceView announced today that sales for the much anticipated world premiere of the epic stage adaptation of THE LORD OF THE RINGS taking place at the Princess of Wales Theatre in February, 2006 are being powered by its robust ticketing solution.
Mirvish Productions uses AudienceView’s integrated Ticketing and Customer Relationship Management (CRM) software for TicketKing, the company's ticketing operation. AudienceView’s leading web based technology will satisfy the high consumer demand from across the globe for the upcoming engagement of Lord of the Rings. Public ticket sales begin online on May 15, 2005.
"AudienceView has given us the complex software tools to quickly begin packaging group sales and subscriptions for Lord of the Rings." said Jim Aldridge, General Manager of TicketKing. "Thanks to their flexible solution, we have the ability to capture the myriad details necessary for an engagement of this volume and profile."
"This is another example of the positive impact this show will have on our community." said David Mirvish. "AudienceView is a Toronto-based company with local employees who will be supporting our world premiere."
"We are very pleased to be part of this tremendous opportunity for Toronto theatre and the city of Toronto," said Mark Cohon, President and CEO of AudienceView. "Our system will allow Mirvish Productions the ability to provide an outstanding experience for their patrons, while capturing information on consumers visiting Toronto from around the world."
- For More Information on AudienceView Ticketing:
- Chris Castle
- 416-687-2010
- chris.castle@audienceview.com