News and Events
AudienceView Becomes an Authorized Provider of Online Ticketing Solutions for Major League Baseball Advanced Media
Toronto, Ontario - April 4, 2005 - Major League Baseball Advanced Media has signed a multi-year contract with AudienceView to become an authorized provider of online ticketing to Major League Baseball teams.
Currently AudienceView is providing their in-house web-based integrated ticketing and CRM solution to the Toronto Blue Jays. The first step in the AudienceView and MLBAM agreement saw the successful launch of the Blue Jays online ticketing using AudienceView.
"AudienceView's web-based ticketing system enables us to efficiently manage our ticketing operations across all areas. AudienceView's web-based platform ensures that we are working with a solution that will grow with our needs over the next decade and beyond" said Paul Godfrey, President and Chief Executive Officer, The Toronto Blue Jays.
"We're excited to be working with The Toronto Blue Jays and MLBAM in an effort to enhance the online ticket buying experience for MLB fans," said Mark Cohon, President and CEO of AudienceView. "We're pleased to have been chosen as the first web-based ticketing technology within MLBAM's group of authorized ticketing providers, and look forward to working with them to expand our market reach."
About AudienceView
AudienceView provides advanced, flexible ticketing services to leading arenas, stadiums, arts venues and theaters worldwide. It offers a fully branded customer experience across traditional and emerging touch points and channels. Clients benefit from integrated CRM tracking customer data, interactions and preferences to support enhanced marketing and sales initiatives. Its growing feature set leads to greater control of ticketing and related services and higher revenue streams for its clients.
About MLB Advanced Media, LP
Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and Internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information on the web, including up-to-date statistics, game summaries, extensive historical information, and exclusive features about Major League Baseball events and programs, including on-line ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, live and archived radio broadcasts of every game, live and archived video webcasts of over 2300 games, pitch-by-pitch enactment of games, and hosted post-game video highlight shows. MLBAM offers more live events on the Internet than any other website in the world.
- For More Information on AudienceView Ticketing:
- Chris Castle
- 416-687-2010
- chris.castle@audienceview.com