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Trinity Repertory Company Chooses AudienceView

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Toronto, Ontario - April 5, 2005 - Trinity Repertory Company, Rhode Island's largest artistic organization, announced today that they have successfully replaced their previous ticketing system with AudienceView's integrated ticketing, CRM and fundraising software. Since its founding in 1964, Trinity Repertory Company has been considered one of the most respected regional theaters in the country. Trinity Rep presents a balance of world premiere, contemporary, and classic works including an annual production of A Christmas Carol, special presentations of outside work and Trinity Summer Shakespeare, for a total annual audience of over 185,000.

Trinity Rep needed a system that would support their complex ticketing and fundraising needs today and could grow with their plans for the future. They continue to create new performance space at The Pell Chafee Performance Center which adds much-needed facilities to Providence's Arts and Entertainment District, and a powerful economic stimulus to the area where Trinity already generates more than $24 million in economic activity each year.

"After evaluating the available ticketing solutions, we could see that AudienceView provides the most robust solution for any organization in the business of selling tickets. " commented Richard Jaffe, Director of Sales and Marketing for Trinity. "The future is very bright for AudienceView and we're proud to be among the first non-profit clients to support the next generation of ticketing software."

"We are very excited to be powering the ticketing for an organization that is so well respected for its commitment to the development of new works and with such a long history of cultivating new theater audiences. We look forward to assisting in the future growth of Trinity Rep's community outreach and education programs with AudienceView's powerful CRM functionality" said Mark Cohon, President and CEO of AudienceView.

About AudienceView

AudienceView provides advanced, flexible ticketing services to leading arenas, stadiums, arts venues and theaters worldwide. It offers a fully branded customer experience across traditional and emerging touch points and channels. Clients benefit from integrated CRM tracking customer data, interactions and preferences to support enhanced marketing and sales initiatives. Its growing feature set leads to greater control of ticketing and related services and higher revenue streams for its clients.

About Trinity Repertory Company

Trinity Repertory Company is firmly rooted in and dedicated to the life of its community. Through its principal aesthetic of great stories, well told, Trinity Rep aspires to the continuous creation of a theater that represents all that is Rhode Island, all that is American, all that is human. With the unique performance style of a resident acting company, Trinity Rep nurtures the development of new work while keeping the classics alive and relevant to the new generation of theater audiences.

For More Information on AudienceView Ticketing:
Chris Castle
416-687-2010
chris.castle@audienceview.com