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AudienceView Announces Successful Ticket Onsale for Soul2Soul

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Toronto, ON - April 18, 2007 - City of Moncton and Promoters Impressed with Smooth Operations and System Performance

Tickets for the upcoming Soul2Soul Tim McGraw and Faith Hill concert at Magnetic Hill in Moncton, New Brunswick went on sale to the public on Friday, April 13th, 2007. Out of the gate this successful onsale marks an outstanding start for the largest planned event on the popular country duo's summer tour.

Magnetic Hill will be able to accommodate more than 50,000 fans for the September 1st show that will feature over 10 hours of entertainment from multiple renowned acts. Several ticketing options were made available, including lower-priced incentives for the first 25,000 fans, and premium VIP packages with exclusive benefits and onsite guest services.

More than 80% of Friday’s sales came through the City’s website (tickets.moncton.ca). The rest were sold in person at the box office and by phone. Despite high demand, AudienceView and concert organizers were confident in the system’s ability to handle an unprecedented volume of traffic.

"The promoter is obviously thrilled with ticket sales for this show," said Ian Fowler, City of Moncton General Manager of Recreation, Parks, Tourism, and Culture. "They were impressed by how smoothly the systems and the operation ran and the level of commitment and service that AudienceView provided."

Fowler was a driving force in bringing this show to Moncton and has been involved in coordinating other major events in the city. The Rolling Stones played to more than 80,000 fans at Magnetic Hill in 2005, a show Fowler was instrumental in organizing. With Soul2Soul, Moncton continues to secure itself as a major hub for large-scale live entertainment on the east coast.

"It's wonderful to be a part of this historic event," said AudienceView CEO Nick Lisi. "We pride ourselves on being able to give Moncton the commitment they need to deliver great entertainment experiences on their terms - something that is great for the City and the region."

The City uses AudienceView for all of its ticketing including the Moncton Coliseum, home of the Moncton Wildcats hockey team. It also hosts a variety of cultural and entertainment events and tradeshows throughout the year.

AudienceView continues to expand its customer base in 2007 adding another municipality, a university, and several theatres and performing arts centres. Since January, 10 new customers have successfully gone live with AudienceView across North America and Europe.

About AudienceView

AudienceView provides advanced, flexible ticketing services to leading arenas, stadiums, arts venues and theaters worldwide. It offers a fully branded customer experience across traditional and emerging touch points and channels. Clients benefit from integrated CRM tracking customer data, interactions and preferences to support enhanced marketing and sales initiatives. Its growing feature set leads to greater control of ticketing and related services and higher revenue streams for its clients.

For More Information on AudienceView Ticketing:
Chris Castle
416-687-2010
chris.castle@audienceview.com