News and Events
AudienceView Kicks Off Another Football Club in the UK with Brentford Joining the Team
United Kingdom, Brentford - May 4, 2005 - Brentford Football Club, a Coca Cola League One club, today announced it has chosen AudienceView to provide in-house ticketing and Customer Relationship Management (CRM) software to replace its existing technology.
AudienceView will replace Brentford's existing ticketing system with its industry leading web-based system. This flexible new technology will allow Brentford FC to easily access and control information across departments that will assist in improving the club's operations and interaction with fans. AudienceView also provides a secure online environment for club members to purchase tickets and manage their accounts.
"We took a systematic approach to carefully evaluate various ticketing vendors in the marketplace" said John McGlashan, Executive Director at Brentford FC. "After almost a year of researching the different options available, we decided upon AudienceView since it stood out as the clear winner in providing for both our current needs and plans for future growth within each of the key departments of our organization."
"We are tremendously excited that Brentford has selected AudienceView," said Mark Cohon, President of AudienceView. "Our flexible solution with its integrated CRM capability has proven itself to work extremely well for football clubs. The addition of Brentford to our growing family of clients in the UK further demonstrates our market leadership."
About AudienceView
AudienceView provides advanced, flexible ticketing services to leading arenas, stadiums, arts venues and theaters worldwide. It offers a fully branded customer experience across traditional and emerging touch points and channels. Clients benefit from integrated CRM tracking customer data, interactions and preferences to support enhanced marketing and sales initiatives. Its growing feature set leads to greater control of ticketing and related services and higher revenue streams for its clients.
About Brentford
Brentford FC were founded in 1889 and have just qualified for the Coca Cola League One play offs for the 2004/2005 season. Gaining promotion to the Coca Cola Championship league would complete a successful season following a excellent run in the FA cup which ended in the 5th round.
- For More Information on AudienceView Ticketing:
- Chris Castle
- 416-687-2010
- chris.castle@audienceview.com