News and Events
New York Red Bulls Select AudienceView Ticketing to Power Ticket Sales and Services
Toronto, ON - May 26, 2009 - AudienceView Ticketing today announced that Major League Soccer's New York Red Bulls has signed a long term agreement with AudienceView Ticketing to use its integrated ticketing, and CRM solution.
"We are excited about our association with AudienceView Ticketing" said Red Bull New York Managing Director Erik Stover. "AudienceView's technology and experience with large venues and professional sports clubs in both North America and the UK made them the logical choice for our organization as it will provide the best fan ticketing experience possible. The technology will allow us to control our ticketing process and improve the way we interact with our customers. Most importantly, we can now decrease the costs associated with ticket purchases prevalent in the marketplace."
The Red Bulls chose AudienceView as its ticketing partner because of its web based technology featuring a completely Red Bulls branded user interface, its built in CRM, merchandise sales capabilities and membership functionality. AudienceView currently powers several other high profile sports organizations including the Toronto Blue Jays, the University of Minnesota Golden Gophers Athletics and the Football Association which is located in Wembley Stadium, London. The Red Bulls will be able to take advantage of AudienceView’s unique customer relationship management and business intelligence capabilities to cultivate long-term relationships with its season ticket holders and other loyal fans.
"We are pleased that the Red Bulls recognized the value of having complete control of their ticketing operations and recognized us as the best partner to do so" stated Kevin Kimsa, CEO for AudienceView Ticketing. "This involvement with MLS in New York further extends our expertise in creating rich services for the most popular sport in the world. Red Bull Arena will truly be a showplace for our technology as it sets a new standard for sporting venues."
About AudienceView Ticketing
AudienceView provides a fully integrated, web-based ticketing, CRM and fundraising solution to more than 120 sports, arts, entertainment and non-traditional ticketing organizations worldwide. Supporting both in-house and hosted ticketing models, AudienceView's white-label solution offers the ability to create unlimited online brands, control your venue and event data, access real-time business data and interact directly with your customers. AudienceView's leading-edge solution opens the door to superior venue management, an enhanced customer experience and ultimately, increased revenue.
About the Red Bull New York
Red Bull New York is one of 15 teams that comprise the top-flight professional soccer league in the United States – Major League Soccer. In 2008, the Red Bulls won the Western Conference Championship and played for the MLS Cup. On the pitch, the team is led by captain Juan Pablo Angel, a former Premiership striker and finalist for the 2007 League’s Most Valuable Player award. In addition, construction is underway on Red Bull Arena, a 25,000 seat state-of-the-art soccer-specific facility in Harrison, New Jersey that will open in 2010. Red Bull New York will also construct a permanent, state-of-the-art training facility in Hanover, New Jersey. Red Bull New York is owned by Red Bull GmbH, an Austrian company that produces the worlds leading energy drink.
For more information:
- For More Information on Red Bull New York:
- Andy McGowan
- 201-583-7038
- andrew.mcgowan@newyorkredbulls.com
- For More Information on AudienceView Ticketing:
- Chris Castle
- 416-687-2010
- chris.castle@audienceview.com