News and Events
Norwich Theatre Royal to Use AudienceView to Manage Ticket Sales and Implement Customer Relationship Management Strategies
United Kingdom, Norwich - June 13, 2006 - Norwich Theatre Royal announced today it will use AudienceView to manage ticket sales and implement customer relationship management (CRM) strategies across multiple sales channels with increased levels of service and choice.
Following a thorough market review, AudienceView's industry-leading, web-based integrated ticketing, CRM, and fundraising system was chosen to combine sales, marketing, membership, and fundraising activities across all communications channels, as well as help define strategy using its Business Intelligence analysis and reporting tools. Norwich Theatre Royal is currently fundraising for its 250 Appeal "1758 – 2008 The Next Act", a £10 million modernisation project, and will use AudienceView's campaign management and online fundraising capabilities to help manage the appeal.
"The Theatre Royal is at the heart of East Anglian life", said Mark Hazell, Director of Marketing Norwich Theatre Royal. "Last year our audience, and those of our partners who we sell tickets for, bought over 420,000 tickets alongside sales of gift tokens, memberships (we have over 11,000 Friends!), and donations towards our refurbishment appeal. AudienceView will provide us with one system that is robust and flexible enough to manage these sales, enable us to handle growing web sales in real time, build the relationship with our customers, and meet new challenges well into the future."
"Norwich Theatre Royal has an excellent team of dedicated professionals with a commitment to providing the highest levels of customer service and a passion for the arts in the community that, among their many achievements, has helped them attain one of the best-regarded Friend's memberships in the country", said Rob Edwards, General Manager of AudienceView in the UK. "We are delighted to be working with Norwich Theatre Royal at this exciting time in the theatre's history and look forward to a successful partnership"
Peter Wilson, MBE, Chief Executive of Norwich Theatre Royal is delighted with the new partnership. "Knowing your audience is the hardest job in theatre management. With the help of AV's expert ticketing and marketing package we at the Theatre Royal hope to maintain both our competitive edge and the trust of our thousands of customers."
About AudienceView
AudienceView provides advanced, flexible ticketing services to leading arenas, stadiums, arts venues and theaters worldwide. It offers a fully branded customer experience across traditional and emerging touch points and channels. Clients benefit from integrated CRM tracking customer data, interactions and preferences to support enhanced marketing and sales initiatives. Its growing feature set leads to greater control of ticketing and related services and higher revenue streams for its clients.
About Norwich Theatre Royal
As East Anglia's premier theatre, Norwich Theatre Royal, a 1,300 seat receiving house, presents a high quality mix of comedy, drama, music, dance, opera, musicals and family shows all year round. It is a leader in the field of impact studies & provider of marketing and box office services to several organisation including the Norwich Playhouse, Norfolk & Norfolk Festival and Britten Sinfonia.
- For More Information on AudienceView Ticketing:
- Chris Castle
- 416-687-2010
- chris.castle@audienceview.com