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AudienceView to Power Ticketing Operations for Aspen-based Wheeler Opera House
Image 1: Exterior of Wheeler Opera House Expand
TORONTO, Ontario, Canada – June 23, 2010 – AudienceView Ticketing, a leading provider of advanced and flexible ticketing services to venues worldwide, announced today that the company has entered into an agreement to provide the Wheeler Opera House with a suite of ticketing solutions. The technology upgrade to the fully-hosted AudienceView Ticketing platform will vastly improve the guest experience at the 120-year-old venue.
Since 1889, the Aspen, Colorado-based Wheeler Opera House has been the community's premier site for concerts, movies, festivals, lectures, community events, and opera performances. The building has a rich history of showcasing both locally-created performances and bringing nationally renowned acts such as the Eagles, Sheryl Crow and Jerry Seinfeld to the area. The theatre has been and continues to be the "art and soul" of the cultural scene in Aspen.
The Wheeler Opera House selected AudienceView as its new ticketing provider to both greatly improve customer service and better meet the needs of the venue's many arts-group clients. The AudienceView ticketing system will allow the venue to provide print-at-home ticketing, easy connectivity for on- and off-site sales, email marketing integration and online pass sales. Additionally, the AudienceView solution will provide the organization with increased system security and stability.
AudienceView will also power aspenshowtix.com, a custom branded consumer website that will utilize the company's powerful Content Management System (CMS). Customers will use this website to buy individual tickets, festival passes and gift certificates to performances at the Wheeler Opera House and other Aspen-area venues.
"The Wheeler is an historic venue that needed to upgrade its system," said Rose Bennett, Director of Finance at the Wheeler Opera House. "AudienceView brings our ticketing technology up to speed and provides us with the tools to better serve our customers and continue to drive revenue. We reviewed over two dozen ticketing systems and AudienceView clearly rose to the top for all of our back office and consumer-facing ticketing needs."
"We're honored to be working with a venue that has such a rich history in the United States," said Jeff Koets, Vice President Sales and Marketing at AudienceView. "The Wheeler Opera House will benefit greatly from the AudienceView suite of ticketing solutions and the technology upgrade will quickly pay dividends for their organization."
Since 1889, the Wheeler Opera House has been Aspen's community performance venue. From the Eagles, Jerry Seinfeld, Oprah Winfrey, and Sheryl Crow to locally-created performance experience, the Wheeler is Roaring Fork Valley's premier site for concerts, movies, festivals, lectures, community events, opera and a whole lot more. For more information, please visit wheeleroperahouse.com or aspenshowtix.com.
AudienceView provides a fully integrated, web-based ticketing, CRM and fundraising solutions to more than 120 sports, arts, entertainment and non-traditional ticketing organizations worldwide. Supporting both in-house and hosted ticketing models, AudienceView's white-label solution offers the ability to create unlimited online brands, control your venue and event data, access real-time business data and interact directly with your customers. AudienceView's leading-edge solution opens the door to superior venue management, an enhanced customer experience and ultimately, increased revenue. More information about AudienceView Ticketing can be found at www.audienceview.com.