Toronto, ON August 26, 2009 AudienceView Ticketing today announced that American Repertory Theater (A.R.T.) has licensed its integrated ticketing, fundraising and CRM solution. The American Repertory Theater operates in association with a major university; Harvard University’s Loeb Drama Center located in Cambridge, Massachusetts.
"We originally were introduced to AudienceView about four years ago and have been watching their progress ever since" stated Ruth Davidson, Director of Communication and Marketing at A.R.T. "We were impressed with how their product has progressed over the course of that time, especially in terms of functionality for the performing arts including being able to handle the complexities of our fundraising operation in addition to ticketing."
A.R.T. plans to use AudienceView's built in Business Intelligence tool to better access their data. Using this in combination with AudienceView’s fully integrated fundraising solution will serve to improve ongoing interactions with their patrons and allow for future growth of their programs.
Over its twenty-nine year history the A.R.T. has welcomed American and international Theater artists who have enriched the theatrical life of the nation. The Theater has garnered many of the nation’s most distinguished awards, including a Pulitzer Prize, a Tony Award, and a Jujamcyn Award. . The Company prides itself on being an artistic home for top-level playwrights, actors, directors, designers, technicians and administrators. The American Repertory Theater will join AudienceView’s continually growing client base in the non-profit arts sector including the Centerstage, the St. Louis Rep, Ordway Center for the Performing Arts, The Fine Arts Center at the University of Massachusetts and Dartmouth College.
"The American Repertory Theater is known for its commitment to American theater providing unique programming as well as education of the next generation of artistic staff," said Jeff Koets, Vice President of Sales and Marketing for AudienceView Ticketing. "We are honored to have been selected by them to provide a robust ticketing solutions, so that patrons of this prestigious organization can have the best possible theater going experience."
The American Repertory Theater occupies a unique place in the American Theater. It is the only professional not-for-profit Theater in the country that maintains a resident acting company and an international training conservatory, and that operates in association with a major university. The A.R.T. was founded in 1980 by Robert Brustein and has been resident for twenty-eight years at Harvard University’s Loeb Drama Center. In August 2002 Robert Woodruff became the A.R.T.'s Artistic Director, the second in the Theater's history. Gideon Lester became Acting Artistic Director in July 2007, joining Executive Director Robert J. Orchard as the Theater’s management team. The A.R.T. welcomed Diane Paulus as its new Artistic Director in 2008. The first season under her direction will be 2009/2010.
AudienceView provides a fully integrated, web-based ticketing, CRM and fundraising solutions to more than 120 sports, arts, entertainment and non-traditional ticketing organizations worldwide. Supporting both in-house and hosted ticketing models, AudienceView’s white-label solution offers the ability to create unlimited online brands, control your venue and event data, access real-time business data and interact directly with your customers. AudienceView's leading-edge solution opens the door to superior venue management, an enhanced customer experience and ultimately, increased revenue.