News and Events
Baltimore's Preeminent Theatre Company Puts AudienceView on CENTERSTAGE
Toronto, ON - November 27, 2006 - CENTERSTAGE, Baltimore's leading professional producing theatre company, has selected AudienceView's integrated solution to manage all aspects of ticketing, customer relationship management (CRM), and fundraising. The theatre began in 1963 as a community drama group and has grown to welcome more than 100,000 patrons each season as the State Theatre of Maryland.
CENTERSTAGE Director of Development Debby Weible is enthusiastic about AudienceView as a tool for greater donor and patron satisfaction. "The AudienceView solution allows us to take our customer relations to the next level. We can now look at the full relationship customers have with our organization, and interact with them as CENTERSTAGE, not as separate departments."
AudienceView's fully integrated system is built to grow with the organizations that use it. CENTERSTAGE will be able to not only enhance the relationships with its existing client base, but will be in a position to better target, attract, and interact with new patrons. The powerful CRM capabilities of the solution give CENTERSTAGE the ability to collect more customized data and drive deep into it using robust business intelligence tools.
CENTERSTAGE Managing Director Michael Ross cites AudienceView's adaptability and potential as key to its selection. "Not only does the entire system complement our existing network and infrastructure, but the software is also designed to grow for the future," said Ross. "The technology, web based architecture, customer relationship management focus, and open-ended structure has allowed us to customize a system that enhances our business practices to meet the theater's goals – a crucial component to the success of our Leading National Theater Initiative."
"More and more theatre companies are realizing the unique value of the AudienceView solution," said AudienceView CEO Kevin Kimsa. "In today's competitive arts marketplace, timely information and effective communication are paramount for success. Centerstage's progressive decision to procure an integrated Ticketing, CRM & Funds management solution is, yet, another example of this movement.
CENTERSTAGE is part of a growing list of theatres and performing arts clients using AudienceView, including the Ordway Centre for the Performing Arts, Canstage, Mirvish Entertainment, and the American Heartland Theatre.
About AudienceView
AudienceView provides advanced, flexible ticketing services to leading arenas, stadiums, arts venues and theaters worldwide. It offers a fully branded customer experience across traditional and emerging touch points and channels. Clients benefit from integrated CRM tracking customer data, interactions and preferences to support enhanced marketing and sales initiatives. Its growing feature set leads to greater control of ticketing and related services and higher revenue streams for its clients.
About CENTERSTAGE
CENTERSTAGE has been Baltimore's leading professional producing theater company and a pioneer in America's regional theater movement for more than 40 years. The company offers smart, bold interpretations of both classic and contemporary plays, and exceptional production values have earned it a reputation for innovation and excellence—as well as a loyal audience—and have helped to keep professional theater alive and thriving in Maryland. CENTERSTAGE is an artistically driven institution, producing and developing an eclectic repertory in collaboration with leading theater artists for a diverse audience, interested in challenging, bold, thought-provoking work. For more information, visit www.centerstage.org.
- For More Information on AudienceView Ticketing:
- Chris Castle
- 416-687-2010
- chris.castle@audienceview.com