News and Events
Global Powerhouse IMG Selects AudienceView
Toronto, ON - December 14, 2006 - IMG Tickets, the Miami-based division of IMG (the global sports, entertainment and media management and marketing company) that specializes in all facets of ticket box office services, has chosen AudienceView's integrated ticketing and CRM solution to power their events in North America. IMG serves as an international, customer service driven, data management company, with a focus on high-end sales, product knowledge, up-selling, and consulting.
"We are very excited about our partnership with AudienceView," said Bill Pierce, Vice President, IMG Tickets. "The platform's flexibility and open technology will provide us with an avenue towards greater growth potential while increasing our ability to enhance our customer relation management. We look forward to a long and beneficial partnership with the company."
IMG Tickets is already using AudienceView's ticketing and CRM solution for a number of events, and will use it to power several exclusive events in 2007, including the South Beach Wine and Food Festival in Miami, Festival of the Arts Boca, and the Sony Ericsson Open tennis tournament in Miami. With a centralized, integrated approach to their ticketing activities, IMG Tickets is building on their long-term success and viability, both for their events, and for their overall business.
"IMG Tickets is a division of one of the top sports and entertainment management organizations in the world," said AudienceView CEO Kevin Kimsa. "Working with a firm like ours is a natural fit to take their ticketing and CRM goals to the next level."
Rather than relying on a number of ticket sellers to manage sales for their events, IMG Tickets will be able to sell tickets for the majority of their events using the AudienceView solution. Not only does this give them greater control over their business operations, but also an improved understanding of the buying patterns and trends of the industry, as well as superior access to analytical tools to break down this data.
"Our open platform, real-time solution means that IMG Tickets will be able to see instant stats for every event they're managing," said Kimsa. "A global company with high profile clients, prestigious events, and a dedication to excellence deserves an equally results-driven solution to power their business. We're confident AudienceView gives them what they're looking for."
About AudienceView
AudienceView provides advanced, flexible ticketing services to leading arenas, stadiums, arts venues and theaters worldwide. It offers a fully branded customer experience across traditional and emerging touch points and channels. Clients benefit from integrated CRM tracking customer data, interactions and preferences to support enhanced marketing and sales initiatives. Its growing feature set leads to greater control of ticketing and related services and higher revenue streams for its clients.
About IMG
IMG is the world's premier Sports, Entertainment and Media Company. IMG is a diversified global business with two major business segments: IMG Sports & Entertainment, and IMG Media. IMG employs over 2,500 people in 30 countries. Forstmann Little & Co. purchased IMG in 2004. IMG Sports & Entertainment includes: consulting services; event ownership and management; fashion events and models representation; licensing; golf course design; client representation in golf, tennis, broadcasting, European football, rugby, cricket, motorsports, coaching, Olympic sports, and action sports. In addition, IMG Academies are the world's largest and most advanced, state-of-the-art, multi-sport training and educational facility, delivering world-class sports training experiences to over 12,000 junior, collegiate, adult, and professional athletes each year. IMG Media, which includes our content production subsidiaries TWI, Darlow Smithson Productions (DSP), and Tiger Aspect Productions (TAP), is recognized as a global leader in the delivery of traditional and new media content and services, with Internet, broadband, and mobile expertise, transforming how audiences access and interact with content. IMG Media produces and distributes over 10,000 hours of sports, documentary, drama, comedy, entertainment, popular factual, and children's content annually over multiple platforms across 200 countries, including award-winning television and radio programming. It also represents the broadcast rights to many of the world's premier sporting events and has the world's biggest sports archive with more than 200,000 hours of footage. More information about IMG is available at www.imgworld.com, www.darlowsmithson.com and www.tigeraspect.co.uk.
- For More Information on AudienceView Ticketing:
- Chris Castle
- 416-687-2010
- chris.castle@audienceview.com