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New England's Lowell Memorial Auditorium Has Chosen AudienceView Ticketing
Quick Facts
- New England's Lowell Memorial Auditorium moves from third party ticketing to AudienceView
- Lowell selects AudienceView for more control over their ticketing operations
- The AudienceView system will allow them to manage subscriptions and group sales
- Lowell will use AudienceView CRM to connect more frequently with their loyal patrons
New England's Lowell Memorial Auditorium Has Chosen AudienceView Ticketing
Lowell Memorial Auditorium Will Move From Third Party Ticketing To An In-house White Label System
12/14/09 – Today AudienceView announced New England's Lowell Memorial Auditorium has chosen to move to AudienceView Ticketing. Until now Lowell Memorial Auditorium has outsourced their ticketing and they have decided to move to an in-house, white label system that will give them control over their ticketing operations. This historic Auditorium hosts concerts, Broadway musicals, sporting events and conventions. Bill Cosby, The Irish Tenors, Tom Jones, Melissa Etheridge, Bruce Springsteen and internationally acclaimed musicals, such as Cats and Fosse, have played to sold-out audiences at the Lowell Memorial Auditorium.
"We looked at a number of ticketing solutions and felt AudienceView could provide the best solution for us," said Peter Lally, General Manager from Lowell Memorial Auditorium. "We need to manage our subscription series and group sales and want to continue to grow our established base of loyal patrons. AudienceView provides customer relationship management tools that allow us to effectively grow and manage these groups. Also taking control of our ticketing gives us more control of our brand and allows us to leverage our established social networks on Facebook and MySpace. We look forward to bringing this new system to market."
"We are delighted to have been chosen by the Lowell Memorial Auditorium," said Jeff Koets, Vice President of Sales & Marketing at AudienceView. "They are a progressive venue that is constantly looking at new ways to grow and connect with their patrons. We worked closely with them to understand their business requirements and have demonstrated our ability to launch their new fully integrated web and online ticketing for their audiences."
About Lowell Memorial Auditorium
The Lowell Memorial Auditorium plays a starring role in the region's cultural and entertainment scene. Bill Cosby, The Irish Tenors, Tom Jones, Melissa Etheridge, Bruce Springsteen and internationally acclaimed musicals, such as Cats and Fosse, have played to sold-out audiences here. It is also the site where boxing greats Rocky Marciano and Marvelous Marvin Hagler won their first Golden Gloves championships. Grand architecture and a magnificent setting along the Concord River create a striking first impression. Elaborate renovations have also made the Lowell Memorial Auditorium convenient, flexible and completely modern. With seating for up to 2,800, perfect acoustics and excellent sight lines, the auditorium provides an inviting setting for events of all types and sizes. Audiences from discerning theatre-goers to die-hard wrestling fans return again and again to concerts, conventions, expositions, Broadway shows and sporting events.
About AudienceView
AudienceView provides a fully integrated, web-based ticketing, CRM and fundraising solutions to more than 120 sports, arts, entertainment and non-traditional ticketing organizations worldwide. Supporting both in-house and hosted ticketing models, AudienceView's white-label solution offers the ability to create unlimited online brands, control your venue and event data, access real-time business data and interact directly with your customers. AudienceView's leading-edge solution opens the door to superior venue management, an enhanced customer experience and ultimately, increased revenue. More information about AudienceView Ticketing can be found at www.audienceview.com.
- For Press and Interview Requests:
- Stefanie Nastou
- 416-616-0363
- stefanie.nastou@audienceview.com
- For More Information on AudienceView Ticketing:
- Mike Evenson
- 416-687-2048
- mike.evenson@audienceview.com