Solution
User Benefits: The Marketer
It's your job to find new fans and customers. You distribute the message and brand of your organization to the world. You want to visualize and manage campaigns using one database of customers and prospects. You make data-driven decisions so you need a system capable of extracting information.
To be honest, when ticketing and fundraising decisions are made, the marketing department isn't always involved. We think this is a problem. No one has a greater impact on the future success of an organization than the team charged with bringing in new business and marketing your brand. You are that person and AudienceView wants marketers to use our tools as much as anyone else. You need to run reports, create lists, manage campaigns and more – AudienceView gives you the complete control to do this. Here are some highlights:
- Track correspondence with groups of consumers by communication channel.
- Profile customers by understanding consumer behavior. Use data to convert single event purchasers into season ticket holders and season ticket holders into donors.
- Build custom reports using configured data fields. Use this data to have a better understanding of purchase trends in order to operate more efficiently.
- Utilize advertising capabilities by working with sponsors to create unique promotions. Sell real estate on websites and print-at-home tickets.
- Collect data from ticket purchases by asking questions to better understand your customer base.
- Control your own brand by managing the look and feel of the online interface. Create multiple websites for groups of customers such as donors, season ticket holders or students.
If these things sound like they matter to you, you owe it to your organization to get in touch with us and learn more about why AudienceView is the right technology partner for you. Contact us today to schedule a ticketing analysis workshop.