By: Kara Parkinson, Customer Acquisition, Retention & Growth at AudienceView The customer touchpoint – any act of communication between organization and customer – comes in many different forms for entertainment venues. Your pre-show emails, website and phone calls may be early interactions, but it doesn’t end there. ‘Magic moments’ can happen in many ways. There […]
When the athletics box office and Performing Arts Center box office at Cal Poly consolidated into a single location, Ryan Gruss was faced with an interesting opportunity.His work on the performing arts side saw Ryan bring in donations at an average of $50, thanks mostly to a pop-up that asked buyers if they wanted to […]
By: Mike Evenson, CMO at AudienceView I often get asked, “What is customer success?” My answer is usually, “It depends.” This may seem like a total cop out, but allow me to explain. Over my 10 years at AudienceView, I’ve participated in endless debates around what should seemingly be an obvious answer – who is […]
ShiftChange: Festival Perspectives from Atlantic Canada and Beyond has become an important fixture in the industry with the goal of furthering the development of the festival-presenting sector in Atlantic Canada.
For 5 days, 1,400 professionals from here and elsewhere meet at the most important French-speaking meeting of the performing arts in America to promote the meeting between work and public.
At a GlanceCreative marketing for subscriptions results in largest on sale in Arden’s history$25,000 in tickets sold within first 24 hours$50,000 in sales over 72-hour period The SituationArden Theatre Company, a full-service professional regional theatre in Philadelphia, wanted to increase subscriptions for its children’s series. At the time, most customers were purchasing tickets to only one […]
By: Lawrence Franco, COO at AudienceView Live events organizations across all genres are always looking ahead and preparing for the future. It doesn’t matter if you’re in performing arts, sports, music or another area of entertainment. What does matter is the overall experience you bring to your audiences and the unforgettable memories that this creates. […]
Each year, NAACO members come together to celebrate the professional rapport and camaraderie we share with our fellow commencement and convocation colleagues at the NAACO Annual Conference.