The spring meeting of ROSEQ offers training, meetings, showcases and networking among the members for ROSEQ.
The Experience Economy In the summer of 1998, the Harvard Business Review published a new article titled “Welcome to the Experience Economy” that detailed an emerging economic offering set to advance beyond commodities, goods and services which were the offerings that have evolved to date. The article stated that if companies were truly going to […]
Background The Geffen Playhouse has been a hub of the Los Angeles theater scene since its namesake, entertainment mogul and philanthropist David Geffen, made a record-breaking donation in 1995. Today, the not-for-profit theatre company welcomes more than 130,000 patrons each year. The venue is recognized for its intimacy and for presenting a body of work […]
ACUI is the professional home to thousands of campus community builders around the world. Primarily focused on the work of those within the college unions and student activities field, the Association strives to provide an inclusive, welcoming community for all those who choose to belong.
In 2020 the legendary Winter Music Conference celebrates its 35th anniversary as the longest-running conference of its kind.
If you’ve landed on this story, you’ve likely seen the press release about our rebrand and the new AudienceView logo. We love it and everything that it represents – both for our company and the entire live events industry. Close your eyes and remember the last show or game that you worked on or attended. […]
AudienceView is thrilled to unveil a spectacular brand transformation, reflecting its evolution as a global leader in both technology and consumer experiences for live events. After serving the industry for more than two decades, the company has established itself as bigger, better and bolder.
AudienceView has been serving the live events industry for 20 years now. While that may seem like a long time, it’s barely a blip when looking at the history of live events, which dates back to the Ancient Greek and Roman years when disks of clay were used to assign seats at venues such as […]
Attendance at college athletics events is declining. Even the juggernaut that is college football is in a slow, but steady downward spiral – with attendance at its lowest point in 22 years. It’s hard to deny the benefits of the living room experience: free parking, ice cold beer in your own fridge, clean bathrooms, 4K ultra […]
Ticketing Professionals Conference (or TPC) is an educationally-led event focusing on innovation, best practice continued improvement in the entertainment ticketing sector.
For the 2020 Spring Conference, NAMT is convening marketing, development and executive staff members to discuss the full patron experience, looking at the ways in which departments overlap to communicate with and provide the best customer service for their audience members and donors, while bringing revenue and great word-of-mouth to their theatres.
Gameday is special and unforgettable. It’s a chance to forget the real world and watch something amazing unfold – whether you’re at the game or cheering from your couch.Schools, teams and organizations put unbelievable focus and energy into creating an unforgettable gameday experience, doing everything they can to ensure fans have a great time and […]
How the world class performing arts center at California State University Long Beach uses AudienceView Professional to streamline operations, increase online ticket sales and support their mission. BackgroundThe Richard and Karen Carpenter Performing Arts Center is a 1,051-seat performing arts venue located on the campus of California State University Long Beach. The venue hosts a variety […]
At a Glance ★ Significantly improved donor experience ★ 83% of entry-level donors purchased tickets online ★ Almost 30% of all donors purchased tickets online The Situation Playhouse Square, the largest U.S. performing arts center outside of New York City, began using AudienceView in August of 2018. The new platform allowed the organization to fully integrate its fundraising […]
Originally built in 1926, The Greenwich Odeum was renovated and reopened in 1994. Since then, the 501(c)(3) non-profit, run by volunteers and a small staff, has built a strong, proud reputation among Rhode Island’s performing arts venues. Patrons love the intimate seating and excellent views from all locations in the venue as they enjoy a […]
There are some incredible numbers – and people – behind the recent successes at Hale Centre Theatre in Sandy, Utah. In 2018, the organization celebrated its first full year in a new, significantly larger venue that showcases performances in the round, which is fairly uncommon in American theatre. The organization had record attendance – more […]
BackgroundThe Athenaeum Theatre is Chicago’s oldest, continuously operating Off-Loop theater, founded in 1911 on the campus of St. Alphonsus Church and has been using AudienceView Professional since 2012.Athenaeum Theatre Productions is firmly committed to providing the Chicago non-profit performing arts community with a welcoming shared space to incubate new projects and collaborations.The building houses four […]
As the non-profit arts sector has seen donor and subscriber retention rates gradually decline while general operating costs creep up, many organizations are investing substantial resources towards building and retaining their membership bases. In an effort to decrease barriers for prospective donors and to reduce hours spent managing complicated retention programs, many organizations have created […]
Women’s college basketball has a harder time attracting an audience than popular sports like football. For several decades, the University of Tennessee Lady Vols was a rare exception. A powerhouse D1 basketball program, they dominated on the court under their iconic coach Pat Summitt, winning eight national titles and enjoying incredible fan support at the […]
Little Rock, an NCAA Division I athletics program in the Sun Belt Conference, uses AudienceView Professional to streamline its box office and increase revenue. With a smaller staff, the team behind the Trojans needed an all-in-one ticketing and CRM solution that enabled them to work efficiently and focus on growing their athletics programs. Background Prior […]
Most college sports fans say there’s no better place to experience a big game than surrounded by thousands of your closest friends cheering on their team as one. There is electricity in the air and there are fight songs to sing, traditions to uphold and rivalries to banter. Yet today, with the advent of incredible, […]
By: Nick Begley, Senior Marketing Manager at AudienceView I’m not embarrassed to admit that I shared a Coke. I bought a Courtney for my wife and a Nick to complete our Coke couple. Unfortunately, I’ve had no luck in my hunt for Landon or Camryn – the names of my son and daughter – so I’ll […]
I am a senior digital business and marketing executive with a passion for creating great experiences for theatergoers through content, membership clubs and ticketing. I’ve been leading digital businesses for 20 years; before that I worked in direct mail and database marketing. As Vice President, Consumer Brands at AudienceView, my role is to ensure continuing […]
By: Mike Evenson, CMO at AudienceView Quick question for you. When you get to work, what is the first thing you do? If it’s to check your email, you’re not alone. The majority of business and organizational leaders look at their inbox before they do anything else, which isn’t always the most productive way to […]
By: Christine Payne, PR Consultant at AudienceView We spend a lot of our lives working, so finding something you love to do is the key to happiness. It doesn’t hurt to have awesome people to work with too. While flowers and chocolate are always nice, we don’t need a special occasion to celebrate our affection […]
By: Mathew McLarnon, Product Marketing Manager at AudienceView On a recent business trip I was chuffed to discover that I was our hotel’s “Guest of the Day”! Despite being a marketer myself, at the time I was pretty taken and didn’t even realize I had become the victim of a “Surprise and Delight”. For the […]
A single, integrated system keeps the entire external team in the know. Collaborate with colleagues in other departments on shared campaigns, like season ticket renewals, promotional packages and fundraising campaigns without adding work to your plate. Make the right offer to the right fan at the right time. With all customer information stored in one […]
At AVConnect 2019, AudienceView Unlimited’s annual users conference, we hosted a panel to showcase how performing arts organizations can use microsites to drive branding efforts and ticket sales.The participants were:David Cushing – VP, Ticketing at SHNChristina Pryor – Ticketing System Administration Manager at Opry Entertainment GroupMorgan Wedge – Chief Solutions Officer at TixiT Ticket CompanyBefore […]
By: Mike Evenson, CMO at AudienceView If your organization has a philanthropic arm that is focused on raising money, here’s a simple question for you: Would you rather increase your overall fundraising by $100 or $90? You’re probably thinking the obvious answer is $100. But here’s a wrinkle for you. The $100 donation is coming […]
Curious how your peers are increasing fan engagement and revenue in college athletics? We’ve enlisted expert tips and opinions from ticketing leaders at several AudienceView Unlimited clients. Here, they share what they’re doing to achieve success and reveal the technology trends they see impacting our industry, now and in the future. What are you doing […]