Geffen Playhouse Achieves $9:1 ROI and Top-Performing Show with Cybba

Background The Geffen Playhouse has been a hub of the Los Angeles theater scene since its namesake, entertainment mogul and philanthropist David Geffen, made a record-breaking donation in 1995. Today, the not-for-profit theatre company welcomes more than 130,000 patrons each year. The venue is recognized for its intimacy and for presenting a body of work […]

Fans for Life: The Importance of Kids Clubs in College Athletics

Attendance at college athletics events is declining. Even the juggernaut that is college football is in a slow, but steady downward spiral – with attendance at its lowest point in 22 years. It’s hard to deny the benefits of the living room experience: free parking, ice cold beer in your own fridge, clean bathrooms, 4K ultra […]

NAMT Spring Conference 2020

For the 2020 Spring Conference, NAMT is convening marketing, development and executive staff members to discuss the full patron experience, looking at the ways in which departments overlap to communicate with and provide the best customer service for their audience members and donors, while bringing revenue and great word-of-mouth to their theatres.

5 Ways to Improve Your Gameday Experience

Gameday is special and unforgettable. It’s a chance to forget the real world and watch something amazing unfold – whether you’re at the game or cheering from your couch.Schools, teams and organizations put unbelievable focus and energy into creating an unforgettable gameday experience, doing everything they can to ensure fans have a great time and […]

How the Carpenter Center Improved Reporting and Increased Ticket Sales with AudienceView

How the world class performing arts center at California State University Long Beach uses AudienceView Professional to streamline operations, increase online ticket sales and support their mission. BackgroundThe Richard and Karen Carpenter Performing Arts Center is a 1,051-seat performing arts venue located on the campus of California State University Long Beach. The venue hosts a variety […]

Success Story: Playhouse Square Improves Donor Experience

At a Glance ★ Significantly improved donor experience ★ 83% of entry-level donors purchased tickets online ★ Almost 30% of all donors purchased tickets online The Situation Playhouse Square, the largest U.S. performing arts center outside of New York City, began using AudienceView in August of 2018. The new platform allowed the organization to fully integrate its fundraising […]

How The Greenwich Odeum Increased Donations and Enhanced Patron Engagement with AudienceView

Originally built in 1926, The Greenwich Odeum was renovated and reopened in 1994. Since then, the 501(c)(3) non-profit, run by volunteers and a small staff, has built a strong, proud reputation among Rhode Island’s performing arts venues. Patrons love the intimate seating and excellent views from all locations in the venue as they enjoy a […]

How Hale Centre Theatre Filled the House for 751 of 751 Shows

There are some incredible numbers – and people – behind the recent successes at Hale Centre Theatre in Sandy, Utah. In 2018, the organization celebrated its first full year in a new, significantly larger venue that showcases performances in the round, which is fairly uncommon in American theatre. The organization had record attendance – more […]

Athenaeum Theatre Sees a 94% Increase in Paid Attendance with AudienceView Professional

BackgroundThe Athenaeum Theatre is Chicago’s oldest, continuously operating Off-Loop theater, founded in 1911 on the campus of St. Alphonsus Church and has been using AudienceView Professional since 2012.Athenaeum Theatre Productions is firmly committed to providing the Chicago non-profit performing arts community with a welcoming shared space to incubate new projects and collaborations.The building houses four […]

Success Story: Sustained Giving at The Saint Paul Chamber Orchestra

As the non-profit arts sector has seen donor and subscriber retention rates gradually decline while general operating costs creep up, many organizations are investing substantial resources towards building and retaining their membership bases. In an effort to decrease barriers for prospective donors and to reduce hours spent managing complicated retention programs, many organizations have created […]

Tennessee redefines season subscriptions and unlocks additional revenue

Women’s college basketball has a harder time attracting an audience than popular sports like football. For several decades, the University of Tennessee Lady Vols was a rare exception. A powerhouse D1 basketball program, they dominated on the court under their iconic coach Pat Summitt, winning eight national titles and enjoying incredible fan support at the […]

How Little Rock Uses AudienceView Professional to Increase Ticket Sales and Simplify Ticketing Operations

Little Rock, an NCAA Division I athletics program in the Sun Belt Conference, uses AudienceView Professional to streamline its box office and increase revenue. With a smaller staff, the team behind the Trojans needed an all-in-one ticketing and CRM solution that enabled them to work efficiently and focus on growing their athletics programs. Background Prior […]

In Conversation: Rosemary Maggiore, Chief Operating Officer/Publisher, AudienceView Media Division

I am a senior digital business and marketing executive with a passion for creating great experiences for theatergoers through content, membership clubs and ticketing. I’ve been leading digital businesses for 20 years; before that I worked in direct mail and database marketing. As Vice President, Consumer Brands at AudienceView, my role is to ensure continuing […]

I Don’t Know How To Put This, But I’m Kind of a Big Deal

By: Mathew McLarnon, Product Marketing Manager at AudienceView On a recent business trip I was chuffed to discover that I was our hotel’s “Guest of the Day”! Despite being a marketer myself, at the time I was pretty taken and didn’t even realize I had become the victim of a “Surprise and Delight”. For the […]

10 Ways AudienceView Unlimited Increases Operational Efficiency for Ticketing Leaders

A single, integrated system keeps the entire external team in the know. Collaborate with colleagues in other departments on shared campaigns, like season ticket renewals, promotional packages and fundraising campaigns without adding work to your plate. Make the right offer to the right fan at the right time. With all customer information stored in one […]

Using Microsites to Drive Messaging and Target Special Groups

At AVConnect 2019, AudienceView Unlimited’s annual users conference, we hosted a panel to showcase how performing arts organizations can use microsites to drive branding efforts and ticket sales.The participants were:David Cushing – VP, Ticketing at SHNChristina Pryor – Ticketing System Administration Manager at Opry Entertainment GroupMorgan Wedge – Chief Solutions Officer at TixiT Ticket CompanyBefore […]

Roundtable: How AudienceView Unlimited College Athletics Ticketing Leaders are Increasing Fan Engagement

Curious how your peers are increasing fan engagement and revenue in college athletics? We’ve enlisted expert tips and opinions from ticketing leaders at several AudienceView Unlimited clients. Here, they share what they’re doing to achieve success and reveal the technology trends they see impacting our industry, now and in the future. What are you doing […]

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