Geffen Playhouse Achieves $9:1 ROI and Top-Performing Show with Cybba

Background The Geffen Playhouse has been a hub of the Los Angeles theater scene since its namesake, entertainment mogul and philanthropist David Geffen, made a record-breaking donation in 1995. Today, the not-for-profit theatre company welcomes more than 130,000 patrons each year. The venue is recognized for its intimacy and for presenting a body of work […]

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