Unobstructed Rewind: Episode 33 with Aubrey Bergauer

By: Jason Austin Using analytics and audience journey modeling, Aubrey Bergauer has become a household name in the performing arts industry. She’s best known for her results-driven, customer-centric, data-obsessed pursuit of changing the narrative for symphony orchestras. Aubrey’s big ideas, eschewing of the status quo and encouraging people to embrace change has had a great […]

Your Mission, Fulfilled

Most live events and entertainment organizations have a mission statement. These carefully crafted declarations tell the world why you exist and what you are working passionately to achieve. Some talk about creating unforgettable shared experiences – magic moments, if you will, that bring customers back again and again. Others proclaim unwavering support for theatre, cultural, […]

Unobstructed: #BeCowboy with Kosha Irby (EP. 34)

Kosha Irby, CMO at the Professional Bull Riders (PBR), joined Mike Evenson on episode 34 of the Unobstructed podcast. Kosha has 18+ years of cross-functional experience in global live event marketing, professional sports, NCAA Intercollegiate Athletics, brand development, integrated sales, touring logistics and more. They discussed the PBR’s 2020 journey, the decision to double-down on […]

Unobstructed: Change the Narrative with Aubrey Bergauer (EP. 33)

Aubrey Bergauer, CEO of Changing the Narrative, joined Mike Evenson on episode 33 of the Unobstructed podcast. Hailed as “the Steve Jobs of classical music,” Aubrey is known for her results-driven, customer-centric, data-obsessed pursuit of changing the narrative for symphony orchestras. They discussed the patron experience, relentlessly pursuing retention, removing barriers, the importance of diversity […]

COVID-19 Impact on the Arts: An Overview of Buying Behavior and a Timeline to Return to Theaters

Description In response to the global COVID-19 pandemic, TheaterMania (an AudienceView consumer brand) surveyed thousands of members of their online community, both early in the COVID-19 crisis and again in December 2020, to understand how this on-going health crisis is impacting their behavior and consumption of performing arts. Generated from the survey results, this session […]

COVID-19 Impact on the Arts: An Overview of Buying Behavior and a Timeline to Return to Theaters

Description In response to the global COVID-19 pandemic, TheaterMania (an AudienceView consumer brand) surveyed thousands of members of their online community, both early in the COVID-19 crisis and again in December 2020, to understand how this on-going health crisis is impacting their behavior and consumption of performing arts. Generated from the survey results, this session […]

Marist College Athletics Fan Cutouts Program

    At a Glance Marist College Athletics sold fan cutouts in their basketball arena during the 2020-21 season. The entire program was sold and managed through AudienceView Campus, the box office software used for event ticketing selling by Marist College in a more typical year. The fan cutout program allowed the athletics program to […]

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