Four ways to engage your audiences and keep them coming back

Customer engagement and retention are incredibly important for any live events organization. After all, it’s much easier and less expensive to keep an existing customer than it is to attract a new one. Your audiences want incredible experiences – that goes without saying. But beyond the great events that you host, your customers will keep […]

How Mabou Mines uses AudienceView Professional to streamline its operations

Background Based in New York, Mabou Mines is an artist-driven experimental theater collective generating original works and re-imagined adaptations of classics. Mabou Mines’ annual programs include the development and premiere of the company’s new work through workshops, residencies and remounts of productions from their repertory, as well as national and international touring of work. In […]

Three Secrets to Harvard’s Ticketing Success

Harvard is known for being one of the most prestigious schools in North America, but recently it’s been making a name for itself by reinforcing its athletics attendance. According to a recently published piece, Harvard athletics has seen a 10 percent increase in average attendance over the past five years, and attendance for specific games has […]

AudienceView Professional: Saving time and simplifying business at Antaeus Theatre Company

Antaeus was a giant in Greek mythology. He was incredibly strong and undefeated in combat – as long as he maintained a physical connection to the earth. This symbolic figure inspired the name for Antaeus Theatre Company, which was founded in 1991 as a project of the prestigious Center Theatre Group. The co-founders brought together […]

DCPA Off-Center puts attendees at the center of the story

Denver Center for the Performing Arts is proving William Shakespeare was right when he said, “All the world’s a stage.” The organization is quickly gaining a reputation for its signature Off-Center programming which, according to Emily Kent, Director of Marketing, “is all about pushing the boundaries.” DCPA has held several successful Off-Center events to date, […]

API Success Story: The Fireside Dinner Theatre

At a Glance API was leveraged to allow the use of a universal gift card at three unique points of sale. Gift card balances accurately devalue in real-time with every customer swipe. Automation saves thousands of dollars per year and countless daily headaches. The Background Since 1964, The Fireside Dinner Theatre in Fort Atkinson, Wisconsin […]

Geffen Playhouse Achieves $9:1 ROI and Top-Performing Show with Cybba

Background The Geffen Playhouse has been a hub of the Los Angeles theater scene since its namesake, entertainment mogul and philanthropist David Geffen, made a record-breaking donation in 1995. Today, the not-for-profit theatre company welcomes more than 130,000 patrons each year. The venue is recognized for its intimacy and for presenting a body of work […]

How the Carpenter Center Improved Reporting and Increased Ticket Sales with AudienceView

How the world class performing arts center at California State University Long Beach uses AudienceView Professional to streamline operations, increase online ticket sales and support their mission. BackgroundThe Richard and Karen Carpenter Performing Arts Center is a 1,051-seat performing arts venue located on the campus of California State University Long Beach. The venue hosts a variety […]

Success Story: Playhouse Square Improves Donor Experience

At a Glance ★ Significantly improved donor experience ★ 83% of entry-level donors purchased tickets online ★ Almost 30% of all donors purchased tickets online The Situation Playhouse Square, the largest U.S. performing arts center outside of New York City, began using AudienceView in August of 2018. The new platform allowed the organization to fully integrate its fundraising […]

How The Greenwich Odeum Increased Donations and Enhanced Patron Engagement with AudienceView

Originally built in 1926, The Greenwich Odeum was renovated and reopened in 1994. Since then, the 501(c)(3) non-profit, run by volunteers and a small staff, has built a strong, proud reputation among Rhode Island’s performing arts venues. Patrons love the intimate seating and excellent views from all locations in the venue as they enjoy a […]

How Hale Centre Theatre Filled the House for 751 of 751 Shows

There are some incredible numbers – and people – behind the recent successes at Hale Centre Theatre in Sandy, Utah. In 2018, the organization celebrated its first full year in a new, significantly larger venue that showcases performances in the round, which is fairly uncommon in American theatre. The organization had record attendance – more […]

Athenaeum Theatre Sees a 94% Increase in Paid Attendance with AudienceView Professional

BackgroundThe Athenaeum Theatre is Chicago’s oldest, continuously operating Off-Loop theater, founded in 1911 on the campus of St. Alphonsus Church and has been using AudienceView Professional since 2012.Athenaeum Theatre Productions is firmly committed to providing the Chicago non-profit performing arts community with a welcoming shared space to incubate new projects and collaborations.The building houses four […]

Success Story: Sustained Giving at The Saint Paul Chamber Orchestra

As the non-profit arts sector has seen donor and subscriber retention rates gradually decline while general operating costs creep up, many organizations are investing substantial resources towards building and retaining their membership bases. In an effort to decrease barriers for prospective donors and to reduce hours spent managing complicated retention programs, many organizations have created […]

Tennessee redefines season subscriptions and unlocks additional revenue

Women’s college basketball has a harder time attracting an audience than popular sports like football. For several decades, the University of Tennessee Lady Vols was a rare exception. A powerhouse D1 basketball program, they dominated on the court under their iconic coach Pat Summitt, winning eight national titles and enjoying incredible fan support at the […]

How Little Rock Uses AudienceView Professional to Increase Ticket Sales and Simplify Ticketing Operations

Little Rock, an NCAA Division I athletics program in the Sun Belt Conference, uses AudienceView Professional to streamline its box office and increase revenue. With a smaller staff, the team behind the Trojans needed an all-in-one ticketing and CRM solution that enabled them to work efficiently and focus on growing their athletics programs. Background Prior […]

Success Story: Arden Theatre Company Uses BOGO Promo to Drive Record-Breaking Subscription On Sale

At a GlanceCreative marketing for subscriptions results in largest on sale in Arden’s history$25,000 in tickets sold within first 24 hours$50,000 in sales over 72-hour period The SituationArden Theatre Company, a full-service professional regional theatre in Philadelphia, wanted to increase subscriptions for its children’s series. At the time, most customers were purchasing tickets to only one […]

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