With the rise of social media and mobile technology, patrons have come to expect a personalized and connected event experience. Delivering that experience isn’t easy. It requires a patron management strategy that keeps patrons engaged during and after your live event. The key to keeping engagement high is not just forming relationships but also nurturing […]
The best event is a memorable event. But how do we make something memorable? One way is to look at the field of neuroscience, which studies the function and structure of the brain, and teaches us what our audiences’ brains need to retain an event and want to experience it again and again. The advantage […]
It’s no secret, a happy employee is a productive employee. And happy employees equals happy customers. Sunny Grosso knows this firsthand, she has spent years studying the culture at Zappos and consulting companies on how to make customers and employees happy. She describes happiness as “a range of positive emotions, from joy and pleasure to […]
iscounting tickets is one of the oldest tricks in the book. Having trouble selling tickets to a show or performance? Discount the tickets to make it more appealing. It seems as if it should be as simple as that, but as with anything in life and business – it isn’t. Rather than simply discounting ticket […]
How many of us had good friends in college but lost track of them over the years? Relationships are more tenuous than we think. They appear solid when students share a common experience, when they see each other every day in class or on the playing surface. However these seemingly unbreakable bonds are often eroded by […]
We all crave epic experiences that we can post on social media, rave about at a party or share when someone inevitably asks about our weekend. In fact, we’ve become very comfortable paying more – and sometimes much more – for experiences that have historically been a basic transaction for goods and services. We’re picking […]
The days of guaranteed 50% sales coming from subscriptions are over. Some AudienceView clients, like BroadwaySF, are navigating the changing demographics by getting ahead of this shift and have ceased the sale of subscriptions completely.That decision may not be for everyone. And, there are ways to boost your renewal rate.Putting on a show and getting people […]
When my daughter was young, I was faced with the challenge of keeping her busy during the summer months while I was at work. Each year, I spent a considerable amount of time looking for events and camps she would love and that she could learn from too. As I look back at all the […]
Going ‘undercover’ to experience your business from a different perspective isn’t new. If you don’t watch Undercover Boss – a TV show in which “high-level corporate execs leave the comfort of their offices and secretly take low-level jobs within their companies to find out how things really work and what their employees truly think of them” – […]
Changing your ticketing partner is at the very least a hassle and at most disruptive to your business and ticket sales. So, why bother? The only things at stake are your money, reputation and peace of mind. On second thought, the first two are pillars of your business and the third is critical for your […]
Ever been asked if you’d like fries with your burger? To upsize your drink? A muffin with your coffee? If you are nodding your head as you read this …I’m not surprised!According to Marketing Metrics, the probability of selling to an existing customer is 60-70% versus 5-20% for a new prospect.The goal is to make […]
If you are not doing so already, using cross-sells is an ideal opportunity to increase revenues for your live events organization. What are cross-sells? In online sales, cross-sells are conducted by offering additional items to the customer during the purchase process. To illustrate the significance of this opportunity, an important stat to note is that Amazon […]
Putting together any marketing plan has its challenges but devising a marketing strategy for a tour has an added layer of complexity as you try to attract both locals and tourists. In order to do this successfully, you have to develop a distinct marketing plan for each group – meeting them, quite literally – where […]
By: Tiffany Vega-Gibson Like the famed creator of Hamilton, Lin-Manuel Miranda, I am a Puerto Rican from New York City who grew up loving hip-hop and Stephen Sondheim. Almost my entire life has been spent in theatre and one of my greatest passions is getting audiences of color to fall in love with performing arts […]
Donations are a key revenue driver for many live events organizations. Does your development team want to increase individual giving? If your answer is yes, you’ve come to the right place. To illustrate the importance of donor support, according to TCG Theatre Facts, contributed income accounted for 43% of total income for the average theatre in 2017. As […]
By: Jo-Ann Chiam, Senior Director of Client Engagement Sometimes one of the things that keeps organizations on ticketing systems that aren’t fully meeting their needs is fear of making a change. Will your data move over? Will your customers like the new buying experience? How quickly can the system change happen?I’m Jo-Ann Chiam, Senior Director […]
By: Kara Parkinson (She/Her) In times past, addressing formal notes and letters had a very standard protocol. Authors like Emily Post, who was famous for writing about etiquette, provided very specific recommendations that society dutifully followed. As we evolve, our desire for formality can conflict with our need to demonstrate respect for customers and supporters […]
By: Mike Evenson, CMO at AudienceView Every year, organizations get an influx of customers purchasing single tickets for the upcoming season. This grouping of customers will be a combination of brand new customers who have never purchased from you before or customers that have been dormant due to your annual sales cycle. When that happens, […]
James Mackenzie-Blackman, CEO of Eden Court, joins Mike Evenson on the podcast to discuss how his organization has continued to engage with its patrons, re-vectored staff and technology to help their community and collaborated with peer arts groups in the Scottish Highlands. James stressed the importance of blocking out all of the noise and clinging […]
The first episode of the Unobstructed podcast features a conversation between AudienceView’s CMO Mike Evenson and CEO Mark Fowlie. They discuss how our industry is navigating the COVID-19 pandemic, from the sudden absence of live events to how quickly organizations have rallied in this moment of crisis. They share things they are seeing that make […]
Mike Evenson was joined by Byron Harrison, the leader of Charcoalblue’s global acoustics practice. They discussed Byron’s recent paper, Performance Buildings in the Post-Pandemic World, which focuses on the changes venues will need to consider when artists and audiences return. They take a look back in history at how theaters confronted the challenges presented by […]
Antonia Hock, Global Head of The Ritz-Carlton Leadership Center, joined Mike Evenson on episode 11 of the Unobstructed podcast. They discussed Ritz-Carlton’s status as a culture-first and customer-centric organization that empowers its employees to innovate and create unforgettable experiences. Antonia shared why all staff members carry the Ritz-Carlton Credo Card and how it represents the […]
Mike Evenson was joined by Michael D. Fox on episode 14 of the Unobstructed podcast. Michael, the Chief Operations Officer at Hale Centre Theatre in Sandy, Utah for the last 18 years, says that his passion is to turn the public into regular patrons and current patrons into raving fans of Hale Centre Theatre.Michael discussed […]
TheaterMania’s Publisher Rosemary Maggiore joined Mike Evenson for episode 13 of the Unobstructed podcast. They discussed the key findings from the recent survey of more than 5,000 members of the TheaterMania community.The Patrons’ Perspective: An Overview of the Impact of COVID-19 on the Behavior of Theater-goers, a report generated from the survey results, is available […]
Our host, Mike Evenson, delivers a solocast for episode 12 of the Unobstructed podcast. The episode is focused on spring cleaning for live events professionals, offering listeners ten things they can do to improve their business.Mike talks about the importance of getting to know your customers better, the need to periodically examine your tools and […]
Mike Evenson was joined by Derek Mitchell on episode 10 of the Unobstructed podcast. Derek has spent nearly 15 years working in the higher education industry, a career that began as a student worker at the University of Maine and continues in his current role as the Product Manager for AudienceView’s Campus and Grad solutions. […]
Public Relations veteran Cristyne Nicholas joined Mike Evenson on episode 9 of the Unobstructed podcast. They talked about Cristyne’s role in rebuilding New York City’s $27 billion tourism industry following the tragic events of September 11th and the methodology that can be applied to our current economic crisis.They discussed the need to over-communicate so that […]
Darren Rovell joins Mike Evenson on the Unobstructed podcast to discuss the changing landscape of sports business. Darren has covered the industry for more than 20 years, with stops at ESPN and CNBC before joining the Action Network in 2018 as a Sports Business Reporter & Senior Executive Producer. His unique approach and personality has […]
Dr. Bill Sutton joins Mike Evenson for episode 5 of the podcast to discuss the current state of the sports business industry. A self-described “prac-ademic,” Bill’s career has been a mix of teaching, consulting and high-profile sports marketing positions.They discuss the attributes needed to be a great leader remotely, how sports organizations can continue to […]
Disruption often leads to innovation. With stay-at-home orders in place for many parts of the world, businesses and communities have turned to live streaming as a conduit to reach their customers. Rudy J. Ellis, founder and CEO of Switchboard Live, joins the Unobstructed podcast to discuss how organizations can leverage live video to share their content, engage […]
Broadway theaters went dark on March 12 when government officials enacted new restrictions in an attempt to curb the spread of COVID-19. Our friends at TheaterMania, Rosemary Maggiore, Publisher (@RoeMaggiore) and David Gordon, Senior Features Reporter (@MrDavidGordon), join AudienceView’s CMO Mike Evenson to share their viewpoints on how theater is staying alive during these uncertain times […]
AudienceView’s CMO Mike Evenson is joined by INTIX CEO Maureen Andersen. An industry veteran, community leader and mentor to so many ticketing professionals, Maureen shares her very unique vantage point on these unprecedented times. They discuss the effect of the COVID-19 crisis on the entertainment industry and the ways that this interruption will have a […]
We’ve all seen it, sat in it or sold it. The “obstructed view” seat. These seats have value because they get you in the building for a hot event when nothing else is available, but your ability to take in the full performance is severely limited. At AudienceView, we understand what it’s like to have […]
The brand affinity established during childhood paves the way to lifelong relationships between organizations and its most loyal customers. Nurturing this relationship over many years requires businesses to think long-term, while delivering value in the here and now.A typical cradle-to-grave strategy includes events and programs focused on your youngest demographic – children aged 12 and […]
The sparkling clean fridge. The immaculately organized closet. The spotless garage.Spring cleaning is tedious, but leaves you with an endorphin-releasing sense of accomplishment. Spring is also a great time for you to dig into the deep, dark corners of your business and give your database a deep cleanse.All big database projects are intimidating. But, getting […]
By: Nick Begley, Senior Marketing Manager at AudienceViewSocial distancing. Flattening the curve. Self-quarantine.We’ve been introduced to many new terms and phrases over the last several months in response to our current health crisis. Dare we say, an unprecedented amount of new terms?In fact, Merriam-Webster made an unscheduled update to its dictionary in March, adding these […]
By: Nick Begley, Senior Marketing Manager at AudienceViewOur daily schedules and event calendars have been turned upside down.With perspective and information changing so rapidly during these ̶u̶n̶p̶r̶e̶c̶e̶d̶e̶n̶t̶e̶d̶ unscripted times, arts organizations have had to improvise on a daily basis.The most successful organizations have adopted the first rule of improv – saying “Yes, and…” – as […]
By: Kara Parkinson, Senior Director of Marketing at AudienceViewIf you were lucky enough to attend INTIX or the Ticketing Professionals Conference, you may have had the opportunity to hear Andrew Thomas talk about how we should be more like airlines. He proposed that you should more effectively monetize the assets you have as a venue, […]
With stay-at-home orders in place for many parts of the world and venue doors shut, managing cash flow has become a top priority for live events organizations. Ticket sales, a tried-and-true revenue center historically, have slowed to a drip or dried up completely.That’s the bad news. The good news is that your customers want to […]
Your loyal customers and community want to support your organization during these trying times. The health of your business is important, so it’s crucial to go beyond engaging audiences to monetizing them. It may seem difficult since you don’t have any events to sell in the near term, but there are many other things you […]
The COVID-19 crisis has brought a lot of unfortunate, but temporary, change to our industry. Seasons were in full swing and calendars were packed with events. Now, all events are cancelled for the foreseeable future.
Lire en FrançaisLive entertainment venues and their performers, staff and suppliers are all feeling the discomfort and pressure of an uncertain time. We know that passion for live events will bring audiences back, but we don’t know when.As we work under self-isolation from home or with social distancing at a box office or venue, it’s […]
From injuries and illness to adverse weather conditions and transportation failure, we’ve all missed an event that’s been on our calendar for months. That disappointment shouldn’t be compounded by a financial loss.
Arts and culture organizations often talk about creating loyal donors. Ditto for colleges and universities that work to maintain relationships with alumni and other supporters. Perhaps it’s time we flipped that thinking on its head – is it about the donor being loyal to you or your organization being loyal to the donor? In today’s […]
There are many reasons why AudienceView Professional is the solution that so many performing arts organizations choose and trust to help achieve their individual business goals.
Lire en FrançaisThe World Health Organization has declared the novel coronavirus (COVID-19) a pandemic. As the viral disease continues to spread around the world, it is having a profound impact on the live events industry.Many local and national government agencies are advising against or outright banning all non-essential public gatherings, putting live events organizations in the […]
Whether it’s through increasing your ticket sales, donations or simply creating a better purchase experience to increase conversion rates, we are continuously updating our platform and working to make AudienceView Professional better.
Over the years, the demand to attend college and university graduation ceremonies has continued to grow. Family and friends often travel great distances to see a loved one in cap and gown achieve their degree or diploma.
A lot of schools look to us for best practices, to understand how other schools ticket commencement ceremonies and to learn ways they can improve or build upon their operations, particularly schools that have never ticketed before.
A lot of schools look to us for best practices, to understand how other schools ticket commencement ceremonies and to learn ways they can improve or build upon their operations, particularly schools that have never ticketed before.
No matter how popular, few (if any) performing arts organizations survive on ticket sales alone. Even luminary venues like the Classic Stage Company (CSC), a leading Off-Broadway theater, generate only half of their annual budgetary needs in this way.
Many of us have social media friends who flood our Facebook news feed and Twitter timeline with inspirational quotes. This typhoon of inspiration usually leaves me uninspired and annoyed.
Bonding over shared experiences is one of life’s greatest joys. We quickly connect with others that went to the same school or grew up in the same city. Meeting someone who loves the same band is an instant, soulful connection. And we high five strangers when our favorite team scores the winning goal.
While we have and will continue to learn a great deal about the customer experience from Apple the company, I’m talking about the actual fruit.
My role today as CEO of Booking Protect is very strategic and directional. I’m very much in tune with what goes on with all the refunds and I take a personal interest in what happens with each one of those refunds that we are processing and approving.
The Experience Economy In the summer of 1998, the Harvard Business Review published a new article titled “Welcome to the Experience Economy” that detailed an emerging economic offering set to advance beyond commodities, goods and services which were the offerings that have evolved to date. The article stated that if companies were truly going to […]
If you’ve landed on this story, you’ve likely seen the press release about our rebrand and the new AudienceView logo. We love it and everything that it represents – both for our company and the entire live events industry. Close your eyes and remember the last show or game that you worked on or attended. […]
AudienceView has been serving the live events industry for 20 years now. While that may seem like a long time, it’s barely a blip when looking at the history of live events, which dates back to the Ancient Greek and Roman years when disks of clay were used to assign seats at venues such as […]
Attendance at college athletics events is declining. Even the juggernaut that is college football is in a slow, but steady downward spiral – with attendance at its lowest point in 22 years. It’s hard to deny the benefits of the living room experience: free parking, ice cold beer in your own fridge, clean bathrooms, 4K ultra […]
Gameday is special and unforgettable. It’s a chance to forget the real world and watch something amazing unfold – whether you’re at the game or cheering from your couch.Schools, teams and organizations put unbelievable focus and energy into creating an unforgettable gameday experience, doing everything they can to ensure fans have a great time and […]
Most college sports fans say there’s no better place to experience a big game than surrounded by thousands of your closest friends cheering on their team as one. There is electricity in the air and there are fight songs to sing, traditions to uphold and rivalries to banter. Yet today, with the advent of incredible, […]
By: Nick Begley, Senior Marketing Manager at AudienceView I’m not embarrassed to admit that I shared a Coke. I bought a Courtney for my wife and a Nick to complete our Coke couple. Unfortunately, I’ve had no luck in my hunt for Landon or Camryn – the names of my son and daughter – so I’ll […]
I am a senior digital business and marketing executive with a passion for creating great experiences for theatergoers through content, membership clubs and ticketing. I’ve been leading digital businesses for 20 years; before that I worked in direct mail and database marketing. As Vice President, Consumer Brands at AudienceView, my role is to ensure continuing […]
By: Mike Evenson, CMO at AudienceView Quick question for you. When you get to work, what is the first thing you do? If it’s to check your email, you’re not alone. The majority of business and organizational leaders look at their inbox before they do anything else, which isn’t always the most productive way to […]
By: Christine Payne, PR Consultant at AudienceView We spend a lot of our lives working, so finding something you love to do is the key to happiness. It doesn’t hurt to have awesome people to work with too. While flowers and chocolate are always nice, we don’t need a special occasion to celebrate our affection […]
By: Mathew McLarnon, Product Marketing Manager at AudienceView On a recent business trip I was chuffed to discover that I was our hotel’s “Guest of the Day”! Despite being a marketer myself, at the time I was pretty taken and didn’t even realize I had become the victim of a “Surprise and Delight”. For the […]
A single, integrated system keeps the entire external team in the know. Collaborate with colleagues in other departments on shared campaigns, like season ticket renewals, promotional packages and fundraising campaigns without adding work to your plate. Make the right offer to the right fan at the right time. With all customer information stored in one […]
At AVConnect 2019, AudienceView Unlimited’s annual users conference, we hosted a panel to showcase how performing arts organizations can use microsites to drive branding efforts and ticket sales.The participants were:David Cushing – VP, Ticketing at SHNChristina Pryor – Ticketing System Administration Manager at Opry Entertainment GroupMorgan Wedge – Chief Solutions Officer at TixiT Ticket CompanyBefore […]
By: Mike Evenson, CMO at AudienceView If your organization has a philanthropic arm that is focused on raising money, here’s a simple question for you: Would you rather increase your overall fundraising by $100 or $90? You’re probably thinking the obvious answer is $100. But here’s a wrinkle for you. The $100 donation is coming […]
Curious how your peers are increasing fan engagement and revenue in college athletics? We’ve enlisted expert tips and opinions from ticketing leaders at several AudienceView Unlimited clients. Here, they share what they’re doing to achieve success and reveal the technology trends they see impacting our industry, now and in the future. What are you doing […]
By: Kara Parkinson, Customer Acquisition, Retention & Growth at AudienceView The customer touchpoint – any act of communication between organization and customer – comes in many different forms for entertainment venues. Your pre-show emails, website and phone calls may be early interactions, but it doesn’t end there. ‘Magic moments’ can happen in many ways. There […]
When the athletics box office and Performing Arts Center box office at Cal Poly consolidated into a single location, Ryan Gruss was faced with an interesting opportunity.His work on the performing arts side saw Ryan bring in donations at an average of $50, thanks mostly to a pop-up that asked buyers if they wanted to […]
By: Mike Evenson, CMO at AudienceView I often get asked, “What is customer success?” My answer is usually, “It depends.” This may seem like a total cop out, but allow me to explain. Over my 10 years at AudienceView, I’ve participated in endless debates around what should seemingly be an obvious answer – who is […]
By: Lawrence Franco, COO at AudienceView Live events organizations across all genres are always looking ahead and preparing for the future. It doesn’t matter if you’re in performing arts, sports, music or another area of entertainment. What does matter is the overall experience you bring to your audiences and the unforgettable memories that this creates. […]