ARTICLES

Top 3 Reasons to use AudienceView Professional's Universal Shopping Cart

What is a Universal Shopping Cart?

The universal shopping cart feature in AudienceView Professional enables patrons to browse your website, add multiple products into one cart and process their order in a single, seamless transaction. Gone are the days of customers purchasing tickets, making donations and reserving parking passes in separate transaction.

1. Process multiple product types through a seamless patron order experience

AudienceView uses the latest technology to offer clients a universal shopping cart that consumers have become accustomed to when shopping online. Removing barriers to purchase – like individual transactions for different product types – ensures your patrons experience an effortless and seamless shopping experience. Even a small inconvenience can impact the customer experience and, in all likelihood, revenue.

2. Process multiple product types through a seamless patron order experience

AudienceView enables organizations to intelligently suggest complementary products during the checkout process such as merchandise, concessions and parking. 

Not only does AudienceView Professional allow you to sell these different items in the same transaction, the solution gives you the ability to upsell your customers these additional items based on what they already have in their shopping cart. If they add Anastasia tickets to their cart, for example, offer them the cast recording, a logo tee and voucher for a themed drink like the ‘Sparkling Tiara’.

Purchasing tickets to an event is an emotional experience, so leverage that emotion while the endorphins are rushing and the credit card is in their hand.

3. Process multiple product types through a seamless patron order experience

Of course, the real measurement of the business impact of our universal shopping cart is how effectively it boosts conversion rates. Are people buying more items in a single transaction? Are they abandoning their carts less often? Combined with our robust reporting tools, you’ll have the ability to effectively track conversions and know exactly how and what your customers are purchasing! Use this data to test inventory, tweak your suggestions and optimize pricing for miscellaneous items.

To learn more about AudienceView Professional, we invite you to take a look HERE.

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