Washboard Apps: Strengthening our Core Technology to Allow for Innovation and Growth

All top-class athletes have a solid core that they rely on for stability, strength and flexibility when they compete.

In many ways, ticketing software is the same – the core technology needs to be stable, strong and flexible enough to handle the unique needs of users and consumers alike. All the bells and whistles mean nothing if your software can’t help you reliably and effectively sell tickets, engage with your audience and manage your day-to-day business.

The good news? You don’t need to step foot in a gym.

AudienceView Professional already has that reliable, rock-solid core technology that allows us to spend more time and resources in support of continued innovation that delivers our clients critical new tools to help them build for the future.

Below are three key areas of stabilization that help form the foundation of AudienceView Professional: 

Payment Processing 

We know that a smooth, effortless purchase process can mean the difference between losing a sale and building a lifelong relationship with a patron or donor. AudienceView Professional is built on the latest payment processing technology and held to the highest standards in credit card security. This means less lag in processing orders, a significant decrease in double charges (or “phantom orders”) and peace of mind that every transaction takes place in a secure environment. 


AudienceView Professional’s reporting engine was built with one goal in mind – to help our clients operate more efficiently. Right out of the box, you’ll be able to generate cleaner, easier to digest reports. In addition, we’ve utilized color-coding to help you glean important information quickly and added more filters so that you can start tracking the more dynamic metrics unique to your business.

Most importantly, the numbers add up! No more mismatched financial reports or pesky timeouts when generating these reports. AudienceView Professional provides a steady stream of accurate data so that you can make the most informed, data-driven decisions for your business.


Many of our clients have a philanthropic arm that is focused on raising money, so we understand how important fundraising is to the health and wealth of live events organizations.

AudienceView Professional gives you access to a fully integrated CRM platform to track attendance, donor history, demographic data, tasks and notes to better manage customer relationships. We heard you loud and clear, so we’ve added pledges, soft credits and full shopping cart functionality that allows your patrons to buy tickets and make a donation in the same transaction.

With all of this information captured in a single solution, we fully support your organizational strategy of creating a single customer view.

To learn more about AudienceView Professional, we invite you to take a look HERE.

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