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Five easy ways to drive customer engagement

With the rise of social media and mobile technology, customers have come to expect a personalized and connected event experience. Delivering that experience isn’t easy. It requires a customer management strategy that keeps customers engaged during and after your live event. The key to keeping engagement high is not just forming relationships but also nurturing those relationships with customers as long as possible. We gathered insights from some of the best event organizers in the business to bring you five easy ways to drive customer engagement.

1. Utilize customer profiles

If you don’t already have a customer relationship management (CRM) software program in use you may want to get one. It enables you to manage and monitor customer interactions unlike contact lists and Excel spreadsheets. A good patron management solution makes patron data easy to find, sort, edit and put to work. With patron management software, event organizers can manage communications with patrons, including marketing campaigns. The software should also provide a cohesive look at patron profiles, allowing for easy 360-degree customer views. It is the best way to keep track of patrons, look at their past engagement with your organization, and optimize that experience the next time they visit your venue. The more you know about each patron, the better positioned you will be to tailor their next experience and deepen the relationship they have with your organization.

2. Implement a customer loyalty program

This one may seem obvious to some but many venues and organizations don’t have loyalty programs. A loyalty program is a customer rewards program. It is probably one of the easiest things you can do to encourage customers to come back. Why? Because people like to be rewarded. Loyalty programs done right can encourage sharing and lead to audience growth through word-of-mouth. One way to increase participation in your loyalty program is to add elements of gamification. Create a rewards-based game as part of your loyalty program that motivates patrons to participate