Share on linkedin
Share on twitter
Share on facebook
line
dot
dot
Dotted line with paper airplane illustration

The Patrons’ Perspective: An Overview of Buying Behavior & Consumer Preferences in Live Entertainment

Eventgoers in most parts of the world are returning to venues as we exit the pandemic-driven restrictions and shutdowns that severely impacted the live events industry.

With the rapidly changing behaviors of eventgoers, we must be mindful that we’re serving a different consumer than we did in early 2020. Blindly reinstating policies, practices and procedures from pre-COVID times just isn’t smart business.

To better understand how eventgoers buy tickets today and think they will buy in the future, AudienceView consumer brands TheaterMania and WhatsOnStage surveyed more than 5,000 members of their online communities.

Generated from the survey results, this forward-looking 22-page report aims to uncover the changing behaviors of eventgoers and will assist live events organizations of all sizes with delivering a world-class customer experience.

INSIGHTS INSIDE:

  • Factors considered when buying tickets, including event discovery channels, device preference, ticket fee tolerance and reasons for cart abandonment.
  • Consumer preferences tied to the sharing of personal data, payment methods and ticket delivery channels.
  • Forward-looking data related to when consumers will buy tickets using virtual assistants and with cryptocurrencies.

AudienceView, in partnership with its consumer brands, is pleased to make the full results of this research available to the live events community on a complimentary basis.

Related content

Hygiene Theater?

Balancing Act: 5 Tips to Succeed in the Hybrid Theater Model

5 Considerations for Safely Reopening your Venue

Print Friendly, PDF & Email

Book a consultation to learn more about the AudienceView portfolio of solutions

Join our thought leadership community Unobstructed

By clicking sign up you consent to receive emails from us. Privacy Policy

© 2022 AudienceView. All rights reserved.

Book a Demo

Bring unforgettable live events to passionate attendees around the world. See how AudienceView can help.

See AudienceView in Action

Bring unforgettable live events to passionate attendees around the world. See how AudienceView can help.

See it in action!

Thanks for signing up

You’re all set. Look for an email from us shortly.