Chris Grosse, Assistant Athletics Director for Marketing at Penn State University, joined Mike Evenson on episode 30 of the Unobstructed podcast. Chris is a preeminent sports marketer and has made career stops at Florida State, New Mexico State, Navy and Georgetown before arriving in Happy Valley in 2018. He’s the brains behind wildly successful promotions like Millennial Day, Fashion Faux Pas Night, Hail to Kale and many more. He also firmly believes that a hot dog is a sandwich.
They discussed Chris’ creative process, how to leverage theme nights to drive attendance and revenue, strategies to stay relevant when fans aren’t attending games, his success in building a personal brand on Twitter, how his dad role has helped his sports marketing role and much more.
His Twitter account, @Chris_Grosse, is a must-follow for all live events professionals.