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Little Rock Athletics Launches OvationTix by AudienceView

TORONTO, Ontario, Canada – September 12, 2018 – AudienceView is pleased to announce that Little Rock Athletics is live on OvationTix, resulting in the immediate ability to deliver incredibly memorable experiences for Trojans fans and for staff to operate more efficiently than ever before.

Little Rock selected OvationTix because of its proven success as an all-in-one ticketing and CRM solution. AudienceView’s reputation for excellent customer service and enabling customer success were other important factors in their decision.

“With the launch of OvationTix, Little Rock Athletics is immediately improving our fan engagement initiatives. We can get to know existing fans better through comprehensive profiles, easily add new fans to our database when a family member or friend buys them a ticket, send highly targeted communications and improve the overall service experience,” said Casey Page, Assistant AD for Ticketing, Little Rock Athletics. “We value the expertise of AudienceView’s college athletics, customer success and client services teams and look forward to their continued guidance throughout a long, successful relationship.”

Having a more comprehensive view of Trojans fans will enable Little Rock Athletics to succeed through better audience segmentation, more focused outreach, management and implementation of fan touchpoints, and intelligent marketing.

OvationTix also frees up staff time so the athletics department team can be more proactive with marketing and fan engagement, such as pre-game and post-game emails, which can be configured and scheduled to send automatically. Additionally, Trojans fans can fully manage their own accounts and tickets online.

The selection of OvationTix by Little Rock shows continued momentum in the athletics vertical across AudienceView’s portfolio of solutions. The company is proud to offer a right-sized solution to meet the needs of any athletics program or campus, regardless of size, and to be unveiling the Trojans as its third recent, new athletics partnership for OvationTix.

“We are excited to partner with Little Rock Athletics and to be playing an important role in improving the experience for their fans,” said Mike Hinson, VP of College Athletics. “AudienceView has a solution to drive success in athletics departments of any size. If you are evaluating your needs, taking a critical look at an existing relationship or seeking a new partner, we encourage you to look at OvationTix by AudienceView. It is a powerful solution that is becoming the obvious choice for schools like Little Rock.”


About AudienceView

AudienceView is a leading provider of solutions that empower the business of live entertainment through innovative technology, popular media brands and a comprehensive partner ecosystem. Our SaaS software brands OvationTix and the AudienceView platform are powerful tools to drive attendee engagement, grow revenue and enable operational efficiencies that support more than 2,000 of the world’s most renowned live event venues, teams and organizations across 15 countries. Our media brands, TheaterMania and WhatsOnStage, connect over 1.5 million theater patrons with live events each month, helping to fuel attendance at performing arts venues across the US and UK. Learn more at

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092

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