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The Citadel Athletics Launches OvationTix by AudienceView

TORONTO, Ontario, Canada – June 27, 2018 – AudienceView is pleased to announce that Citadel Athletics is live on AudienceView Professional, resulting in a significantly and immediately improved experience for Bulldog fans and staff.

For the first time, Bulldog supporters can now go online to buy and renew their season tickets. Previously, Citadel Athletics did not offer any online capabilities for season ticket holders. Now, it is easy for fans to purchase the seats they want – for one game or an entire season – anytime, anywhere and via any device. For staff, OvationTix has eliminated manual processes and workarounds previously used to manage the school’s season ticket base.

With OvationTix, The Citadel ticketing, marketing and development teams have access to a CRM-solution that revolves around the fan instead of a single transaction. They all have the new capability to work with a season ticket holder account in the same database, which greatly enhances their 360-degree view of the fan in a single location and replaces three separate dialogues and sets of transaction with their previous ticketing system. These and other efficiencies are freeing up time so that staff can be proactive and spend more time engaging with fans.

OvationTix by AudienceView also enables The Citadel to exchange data with its fundraising system and the Citadel Foundation, which is critical for schools that don’t have extensive fundraising teams. “We’re excited to have comprehensive, leading-edge technology from AudienceView at an affordable price,” said Michael Keeney, Ph.D., Associate Athletic Director for Budget & Finance and External
Operations for Citadel Athletics. “OvationTix was launched quickly and has a solid, well-performing team behind it – from customer success to client services – and they have been with us every step of the way. The solution is extremely user friendly and intuitive. We can get volunteers and student workers trained and selling tickets within the hour.”

“We are thrilled to be working with Citadel Athletics to improve the experience for Bulldog supporters while enabling the department to meet its business goals,” said Mike Hinson, VP of College Athletics for AudienceView. “Whatever the size of your campus or athletics program, AudienceView has a right-sized offering to meet your ticketing, CRM and fundraising needs. This is driving incredible momentum in the athletics vertical across our entire product portfolio. If you are thinking about renewing your existing relationship or if you are in an evaluation process, OvationTix by AudienceView should really be in the mix.”


About AudienceView
AudienceView is a leading provider of solutions that empower the business of live entertainment through innovative technology, popular media brands and a comprehensive partner ecosystem. Our SaaS software brands OvationTix and the AudienceView platform are powerful tools to drive attendee engagement, grow revenue and enable operational efficiencies that support more than 2,000 of the world’s most renowned live event venues, teams and organizations across 15 countries. Our media brands, TheaterMania and WhatsOnStage, connect over 1.5 million theater patrons with live events each month, helping to fuel attendance at performing arts venues across the US and UK. Learn more at

Media/interview requests:
Christine Payne
Primoris Group Inc.
+1 416.489.0092

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